Portugal Brand Lead (Head Of Marketing)
(m/f)
Referencia: JN -082025-6805207
Adicionado em 04.08.2025
Sobre os nossos clientes
A global biopharmaceutical company with a strong presence in research and development of innovative therapies in complex therapeutic areas, including oncology and autoimmune diseases.
Descriçăo da oferta
The Brand Lead will be responsible for leading the brand strategy in Portugal, from its development through to its launch and growth.
Principais responsabilidades
Define and lead the short- and long-term brand strategy, ensuring that all involved teams are aligned with the established vision.
Maintain frequent contact with clients, both established and emerging, to capture market trends, clinical needs, and product perceptions, anticipating and adjusting actions accordingly.
Communicate an integrated organizational vision, taking into account the competitive landscape, strategic partners, and industry dynamics.
Explore opportunities to improve the brand strategy based on data, industry benchmarks, and testing of new approaches.
Clarify target segments and define effective tactics to engage different stakeholders.
Manage the overall brand budget, taking responsibility for profitability and the efficient allocation of resources across teams and projects.
Apply agile methodologies in brand planning processes, ensuring proper governance and participation in review and decision-making meetings.
Lead and support the brand management team, ensuring marketing goals are met through an integrated, customer experience-oriented approach.
Collaborate with data analysis teams to develop strategic insights and apply this knowledge to continuously refine the brand approach.
Actively contribute to the performance evaluation of cross-functional teams, providing constructive feedback aimed at development.
Drive the adoption of new working methods, including multichannel strategies, dynamic content production, and partnerships with specialized agencies.
Perfil desejado
Bachelor's degree in Health Sciences, Management, or related fields.
Additional academic qualification at MBA level.
Fluency in Portuguese and English.
Previous experience in the pharmaceutical sector in Portugal and/or Spain.
Proven experience in budget management and profit and loss (P&L) accountability.
Experience in team management.
Experience in business transformation and commercial excellence.
Benefícios adicionais
Permanent contract
Good benefits packages
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