Are you seeking to become part of a vibrant, youthful, and highly motivated team, brimming with thrilling products and opportunities?
FARMASI is a market leader in the domains of Makeup, Skincare, and Nutrition. Our mission is to provide affordable luxury and help individuals feel Beautifully Alive. We are an innovative company, dedicated to empowering our customers and Beauty Influencers through exceptional products and experiences.
We are seeking a Nutrition Brand Manager to join our dynamic team based in Madrid, Spain.
Global Category Strategy & Portfolio Management:
Own and deliver the Global Marketing strategy for your category: Brand visión and guidelines, Brand strategy with a clear go to market roadmap
Monitor category performance (sell-in, sell-out, distribution, share, profitability), identify gaps, and recommend corrective actions
Lead monthly/quarterly business performance reviews with Sales, Marketing, and Finance
Develop clear guidance for Sales teams on pricing, promotions, assortment, and trade terms
Innovation:
Support on the development of innovations and relaunches from the consumer-need detection until the P&L management
Lead go-to-market planning for category innovations, ensuring local relevance and strong commercial rollout
Be the leader of disruptive activations / communications: 360o activations focused on product and/or brand; by leading it from brief to final delivery and follow-up; by tackling all the stages of the marketing funnel; by creating media assets; by managing the good collaboration with and between agencies to reach best-in-class activations
Track performance of launches and course-correct plans in real time to deliver financial and share targets
Be the responsible of the brand's budget (allocations, follow-up, etc), reports (local and global) and brand analysis
Have great visibility and be able to present in different forums, to senior management, local teams and in events
Knowing and monitoring the industry and main competitors — not only from a product knowledge perspective but also in terms of sales strategies, promotions, pricing, etc.
Have the ability to train sales networks on the products in the category: both on the more technical side (such as formulations or key ingredients) and on benefits, usage, and how to sell the product
Cross-Functional & Capability Leadership:
Build strong collaboration with local markets, Finance, Supply Chain, to ensure integrated and smooth go to market. Specially with R&D and the factory, as well as the need to visit the factory regularly
Champion a growth mindset and customer-centric culture, sharing knowledge and reapplying successful models across the business