Social Media & Content Manager (TikTok & Instagram)About Minga London
Minga London is a globally recognized independent fashion brand founded in London in 2014. Drawing inspiration from underground culture, music, and internet subcultures, Minga creates bold, distinctive clothing designed to celebrate individuality and self-expression. Known for blending alternative fashion with contemporary streetwear, Minga's collections feature strong visual identities and unique silhouettes. Supported by over 1 million followers across social media, the brand continues to evolve through youth culture and digital communities.
www.mingalondon.com
www.instagram.com/mingalondon
www.tiktok.com/mingalondon
Role Overview
We are looking for a Social Media & Content Manager to lead Minga's presence on TikTok and Instagram.
You will be responsible for shaping how the brand shows up daily — from content direction to execution — ensuring everything feels relevant, fast and aligned with culture. This role combines strategy and hands-on content creation, with a strong focus on short-form video and social-first thinking.
This is a fast-paced role where you will work closely with creative, marketing and product teams to translate collections, drops and brand moments into engaging content that drives both visibility and performance.
Key Responsibilities
* Own and manage Minga's TikTok and Instagram accounts on a daily basis
* Plan and execute content calendars aligned with drops, campaigns and key moments
* Create and oversee short-form video content (Reels, TikTok), from idea to execution
* Identify trends, formats and cultural moments, and translate them into relevant content
* Work closely with the creative team to ensure visual consistency and strong brand identity
* Collaborate with content creators, influencers and internal teams
* Analyse performance and optimise content based on insights and platform behaviour
* Support paid media with social-first content ideas and formats
* Ensure consistent product visibility across content
Requirements
* 2–4 years of experience in social media, content, or digital marketing
* Strong understanding of TikTok and Instagram, including formats, trends and algorithms
* Experience creating or directing short-form video content
* Ability to think both creatively and strategically
* Comfortable working in a fast-paced environment with quick turnaround times
* Strong understanding of internet culture and youth trends
* Experience working with fashion or lifestyle brands is a plus
Personal Attributes
* Deeply engaged with TikTok, Instagram and emerging platforms
* Fast, reactive and able to spot opportunities quickly
* Strong creative instinct with a good eye for content
* Hands-on, proactive and solutions-driven
* Collaborative and comfortable working across teams
* Passionate about fashion, culture and storytelling
Benefits
* Hybrid work arrangements
* 50% Employee Discount on Minga products
* Social team events and activities
* Access to a benefits program with gradual unlocks, including health insurance, free birthday day, and an extra day off per year