Mission
Reporting to the Regional Director of Marketing, the Regional Digital Marketing Manager is responsible for the digital strategy of United Hospitality Management (UHM) - Europe, United Investments Portugal (UIP), and its portfolio, creating additional business through digital channels.
Responsibilities include managing the digital team and operating third-party agencies; setting and monitoring digital campaigns; supervising and supporting all properties' digital channels; managing new digital projects; and building on UIP's corporate culture and communication. The role also involves creating clear messaging and storytelling across digital platforms.
Main Responsibilities
* Develop and oversee UHM Europe Digital Strategy
* Manage UIP corporate, Real Estate, and all new digital projects communication
* Define digital strategies for each brand/property, including Pine Cliffs Resort, Sheraton Cascais Resort, Hyatt Regency Lisbon, YOTEL Porto, Serenity Spa, ACTIVE gym, and Quinta Marques Gomes
* Ensure strong digital presence to meet business goals
* Support digital and social media team members and ensure strategy compliance
* Maintain brand standards and tone of voice across digital channels
* Supervise digital content, website management (SEO & Analytics), and email marketing campaigns
* Plan and execute digital campaigns across search, display, and social media
* Manage relations with digital agencies
* Collaborate with other departments on reputation management and key stakeholder engagement
* Support marketing and events promoting UHM portfolio
* Manage new digital projects like websites, mobile apps, and platforms
* Prepare monthly digital performance reports and suggest improvements
Job Qualifications and Specifications
* Minimum 3 years in a similar role
* Experience managing teams (preferred)
* Proficiency with CMS and digital project management
* Strong conceptual and analytical skills
* Familiarity with CRM systems and email marketing tools (e.g., Mailchimp)
* Experience with social media across brands (mandatory)
* Advanced Excel and PowerPoint skills (preferred)
* Team player, proactive, able to work under tight deadlines
* Fluency in Portuguese and English
This position is based at Pine Cliffs Resort (mandatory).
Join Us
Apply now!
About UIP
United Investments Portugal (UIP) is part of the IFA Hotels & Resorts consortium, supporting Pine Cliffs Resort, Sheraton Cascais Resort, Hyatt Regency Lisbon, YOTEL Porto, Quinta Marques Gomes, and Serenity Spa. UIP is also a majority partner in a joint venture with Bespoke Hotels. Pine Cliffs Resort is an iconic development setting the benchmark in luxury and investment opportunities.
About UHM
United Hospitality Management (UHM) is a global luxury hotel management company with over 30 years of experience. UHM has partnerships with major brands like IHG, Marriott, Accor, Hyatt, Wyndham, YOTEL, and Bespoke Residences, managing assets over $1 billion. UHM leads innovation in the hotel industry, offering advanced services and concepts worldwide, with a strong presence in Europe and the Middle East, renowned for its relationships, leadership, and successful concepts.
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