About Data Analysis Role
We are seeking an experienced professional to join our team as a Data Analyst.
As a multinational organization, we operate globally with offices in multiple locations. We have an exceptional talent pool and a dynamic work environment.
The ideal candidate will possess strong analytical skills, experience with CRM platforms, and proficiency in data visualization tools.
Key Responsibilities:
* Design and implement integrated data pipelines combining CRM platform data with web analytics for unified campaign reporting.
* Analyze email marketing campaign performance: open rates, click-through rates, conversion rates, and revenue impact.
* Conduct A/B tests on email subject lines, content, and CTAs; analyze results to recommend optimizations.
* Develop interactive dashboards and reports that provide clear, actionable insights on campaign effectiveness and customer engagement.
* Collaborate closely with marketing, sales, and data engineering teams to understand data needs and support campaign strategy.
* Validate data quality and ensure compliance with privacy and security standards.
* Identify trends, anomalies, and customer behavior patterns to optimize marketing strategies and customer retention efforts.
* Support segmentation and personalization initiatives by leveraging CRM and behavioral data.
* Assist in the creation of customer retention models and customer lifetime value (CLV) analysis.
* Provide insights and recommendations to improve multi-channel marketing efforts and overall customer journey.
* Document processes, dashboards, and data definitions to ensure transparency and reproducibility.
* Mentor junior analysts on CRM data best practices and analytics techniques.
Required Qualifications:
* Bachelor's degree in Marketing Analytics, Data Science, Economics, Statistics, or a related field; advanced degree preferred.
* 2 years of experience in CRM analysis, marketing analytics, or data-driven campaign optimization.
* Strong knowledge of CRM platforms, preferably Salesforce Marketing Cloud (SFMC) or similar.
* Experience integrating marketing data from multiple sources.
* Proficient in SQL and data visualization tools.
* Working knowledge of Python or R for data analysis and campaign optimization.
* Familiarity with A/B testing methodologies, segmentation, and conversion funnel analysis.
* Understanding of marketing KPIs: open rates, click-through rates, conversion rates, revenue attribution, engagement metrics.
* Awareness of data privacy regulations and best practices for data compliance.
* Strong analytical, problem-solving, and communication skills.
What We Offer:
Flexible Work Model: We prioritize flexibility and support a balanced work-life environment for our employees.
Meal Allowance: We provide a meal card of €10.20 per workday.
Private Health Insurance
Our Values:
We are committed to providing a supportive and inclusive work environment that fosters growth and development.
Why Choose Us:
We offer competitive salaries, opportunities for professional growth, and a collaborative team environment.
Join Our Team:
Please submit your application with your resume and a cover letter explaining why you are a fit for this role.
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