We are a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses.
We offer our industry stakeholders access to high-quality vision care products through our global platform in over 150 countries.
Our portfolio includes iconic brands that consumers love, such as Ray-Ban, Oakley and Persol.
We operate a network of stores offering consumers high-quality vision care and best-in-class shopping experiences.
About Us
We have a global community of over 190,000 employees driving the transformation of the eyewear and eyecare industry.
At EssilorLuxottica, we pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion and make a positive impact on the world.
Job Scope and Key Responsibilities
The Brand Manager will develop and implement effective strategies to enhance brand awareness, positioning and growth.
This role is pivotal in managing the local brand strategy, executing marketing campaigns and ensuring brand consistency across all channels.
The Brand Manager will work closely with cross-functional teams including Sales, Operations and Finance to deliver impactful brand initiatives.
Main Areas of Responsibility
* Develop and execute brand strategy plans in close collaboration with the Category Manager.
* Take ownership of the marketing mix and ensure effective implementation of strategic plans.
* Lead the development and execution of strategic plans for assigned brands, supported by market, consumer and competitor analyses.
* Design and implement both B2B and B2C communication strategies to strengthen the brand across target audiences.
* Manage marketing budgets effectively and track ROI.
* Monitor and analyze brand performance metrics to inform strategic decision-making and continuously optimize marketing initiatives.
Internal & External Collaboration
* Internal: Corporate Brand Managers, Sales Team, Operations.
* External: Creative agencies and other suppliers.
Ideal Candidate Profile
We are seeking a dynamic and strategic Brand Manager with:
* Proven experience in Marketing or Brand Management.
* 3 to 5 years of relevant professional experience.
* Strong analytical and strategic thinking skills.
* Excellent written and verbal communication abilities.
* Effective collaborator and cross-functional team player.
* Proactive and solution-oriented mindset.
* Previous experience in optical business is a plus.
* Bachelor's degree in Marketing, Business Administration, Communication or a related field.
Languages
We require:
* Native Portuguese.
* Proficient in English.
* Spanish is a plus.