We are looking for a strategic Digital Marketing Analytics Specialist to join our Global Digital Marketing team. The ideal candidate will bring practical experience with global digital campaign analysis and data-driven insight generation. This role will help shape and scale our Customer digital marketing analytics capabilities.
You will work cross-functionally with global and local marketing teams and media agencies to bring clarity to campaign performance, optimize investment, and connect marketing activity to business outcomes.
Project Overview:
We are seeking an experienced and innovative Senior Strategic Digital Marketing Analytics Specialist to lead our global data-driven decision-making initiatives. This role is ideal for a strategic thinker with a proven track record in creating and executing comprehensive analytics strategies that empower international brands.
Requirements:
5-7+ years of experience in digital marketing analytics, with a focus on strategic analysis and insights;
Advanced proficiency in analytics tools including Google Analytics (GA4), Google Tag Manager, and data visualization platforms (e.g., Qlik, Looker Studio, Tableau);
Extensive experience with digital marketing platforms across Social Media, Google Ads, Display, and Programmatic advertising;
Strong background in working with data platforms, lakes, and warehouses (e.g., Amazon Redshift, SnapLogic, Funnel.io, SuperMetrics, BigQuery, Salesforce, Datorama)
Proven track record of translating complex data into actionable marketing strategies
Bachelor's degree in Marketing, Data Science, or a related field; Master's degree preferred
Excellent communication and presentation skills in English, with the ability to convey technical concepts to non-technical audiences;
Strong project management, organizational, and interpersonal skills;
Experience in scoping, managing, and implementing advanced digital marketing analytics projects, particularly in marketing mix optimization and digital media performance optimization;
Solid understanding of how data & analytics can drive business impact, with good intuition around advanced analytics and modeling techniques;
Ability to tell compelling stories using analytics outputs and data from various sources, linking insights to potential business impact;
- Will be a plus:
Experience in global or multi-market digital marketing analytics;
Advanced knowledge of statistical analysis and predictive modeling techniques;
Proficiency in programming languages such as R or Python for data analysis;
Experience with marketing automation platforms and CRM systems.
Responsibilities:
1. Strategic Analytics Leadership:
Develop and implement Global Digital Marketing Analytics & Data Strategy & Roadmap;
Identify and capitalize on emerging digital marketing trends and technologies;
Provide strategic insights to inform and enhance global digital marketing initiatives;
Engage with regional business owners and global Centers of Excellence to identify, scope, and define advanced analytics use cases;
2. Advanced Data Analysis and Visualization:
Conduct in-depth analysis of customer behavior, marketing performance, and web analytics;
Create sophisticated dashboards and data visualizations to communicate complex insights;
Develop and optimize attribution models to accurately measure campaign effectiveness;
Create campaign and website performance reports;
3. Campaign Optimization and Performance Measurement:
Design and implement robust measurement strategies for digital campaigns and web properties, including tag management;
Lead A/B testing initiatives and provide data-driven recommendations for optimization;
Review and test campaigns, analyzing key metrics to identify opportunities for performance improvement;
4. Cross-functional Collaboration and Communication:
Present analytical findings and strategic recommendations to colleagues, senior managers, and clients;
Lead global initiatives to educate business teams in interpreting and using analytics;
Identify data/system challenges and requirements to improve speed to insight and action;
5. Technical Leadership and Innovation:
Spearhead the adoption and integration of advanced analytics tools and methodologies;
Lead the transition to and full utilization of GA4 and other next-generation analytics platforms;
Explore and implement machine learning and AI applications in marketing analytics.
What we offer:
22 days of annual leave per year + 3 paid sick leaves;
Flexible working hours & hybrid work model;
Permanent contract;
Health Insurance (employee);
Modern, well-equipped office in the centre of Porto;
Intellias Communities (Tech, Language Clubs, Sports, Books, Parents);
Coverflex benefits;
Snacks and drinks at the office;
Access to discount platform.
Why this position:
You will be part of great goal-oriented Digital Marketing team. The opportunities to be part of a great journey and possibilities to work with modern GenAI tools will boost your career.