Regional Digital Marketing Manager
Reporting to the Regional Director of Marketing, this role is responsible for the digital strategy of United Hospitality Management (UHM) - Europe, United Investments Portugal (UIP) and its portfolio, creating additional business throughout digital.
Main Responsibilities
* Responsible for UHM Europe Digital Strategy;
* Responsible for UIP corporate, Real Estate and all new digital projects communication;
* Set the digital strategy for each brand/property: Pine Cliffs Resort – The Luxury Collection, Sheraton Cascais Resort, Hyatt Regency Lisbon, YOTEL Porto, Serenity – The Art of Well Being spa, ACTIVE by Serenity gym, Quinta Marques Gomes;
* Assure that all the brands and properties had a good digital presence to achieve the business goals;
* Support to every Digital and Social Media team member and assure the communication strategies compliance;
* Ensure all the properties/brands standards and tone of voice in every digital channel or platform;
* Supervision of digital content (text, video, photos), websites management (SEO & Analytics) and e-mail marketing campaigns;
* Set and following all the digital campaigns for each brand/property (Search, Display, Social Media, etc.);
* Relation and management of digital agencies;
* Collaborate with other departments to manage reputation, identify key players and coordinate actions;
* Support marketing & events activities promoting UHM portfolio;
* Manage new digital projects, such as new websites, mobile APPs and other platforms;
* Monthly report with data from all digital sources;
* Analysis of results and improvement suggestions.
Job Qualifications and Specifications
* 3 years + in similar role;
* Experience in managing people (preferential);
* Experience with CMS;
* Experience in Digital projects management;
* Excellent conceptual and analytical thinking: proficiency in math and calculations;
* Familiar with CRM systems and email marketing software (i.e. Mailchimp),
* Experience in Social Media across the different brands (mandatory);
* Advanced skills on Excel and PowerPoint (preferential);
* Teamwork player;
* Proactive and work under tight deadlines;
* Fluency in Portuguese and English.
This position has its location at Pine Cliffs Resort (mandatory).
About UIP and UHM
United Investments Portugal (UIP) is a member of the IFA Hotels & Resorts consortium and the supporting name for Pine Cliffs Resort, Sheraton Cascais Resort, Hyatt Regency Lisbon, YOTEL Porto, Quinta Marques Gomes and the award-winning Wellness and SPA brand Serenity - The Art of Well Being. United Hospitality Management (UHM) stands as a distinguished global hotel management company, boasting over 30 years of expertise in the luxury hospitality sector.