Marketing Growth Strategist Role
About this role:
We're seeking an experienced Marketing Growth Strategist to join our team and drive company growth through strategic marketing initiatives.
You'll be responsible for building and executing the marketing strategy, leading a cross-functional team, and collaborating with stakeholders to achieve business objectives.
* Lead a team of skilled professionals, including SMM specialists, media buyers, email marketers, and content creators
* Develop clear briefs and task assignments for designers and copywriters
* Coordinate workflows between Marketing, Sales, and Product teams
* Ensure quality and timely execution across all marketing activities
Key areas of responsibility:
Cross-functional marketing team leadership
* Team accountability and task ownership must be improved
* Need transparent metric tracking for optimization
* No unified coordination between Marketing and Sales
Growth goal: 3× in 6 months
Expansion into new markets (Finland Germany)
Strengthening position in the U.S.
Channel diversification and testing
Requirements:
Must Have:
Experience in EdTech or SaaS — 2+ years
* Strong understanding of educational/SaaS funnels
* B2C marketing experience in career/learning segments
* Experience with performance metrics and ROI-oriented marketing
High-growth startup experience
* Ability to work in a fast-changing environment
* Skilled in prioritization and multitasking
* Experience contributing to 2x–3x growth
Marketing team management — 1+ year
* Ability to assign and brief tasks clearly
* Coordination of cross-functional stakeholders
* Delegation and performance oversight
Tools technical marketing skills
* Email marketing (Klaviyo SendGrid or similar)
* Chatbots and automation funnels
* Analytics (Google Analytics Amplitude Mixpanel)
* SMM paid advertising experience
* Webflow Figma Notion for content collaboration
Strong Plus:
Experience running webinars and online events
Copywriting and editing skills
Knowledge of U.S./EU job markets
Experience using LinkedIn for lead generation
Background in mission-driven or social impact projects