Key Responsibilities include creating and maintaining dashboards to track SEO performance, setting up and managing KPI tracking for organic traffic, bounce rate, keyword performance and conversions. Conduct cohort analyses, keyword cannibalization checks and trend analyses to identify gaps and opportunities.
This involves leveraging data insights to inform strategic decisions and drive business growth. The ideal candidate will have a strong background in SEO analytics, with expertise in tools such as Google Analytics 4 and Google Search Console. Experience with Looker Studio or equivalent BI tools is also highly desirable.
The successful applicant will be responsible for analyzing large datasets, identifying trends and patterns, and providing actionable recommendations to stakeholders. Strong analytical and problem-solving skills are essential for this role, as well as the ability to communicate complex ideas effectively to both technical and non-technical audiences.
Requirements
* 2–4 years in SEO analytics web analytics or data analysis roles.
* Strong expertise in Google Analytics 4 Google Search Console Looker Studio or equivalent BI tools.
* Proficiency in Excel/Google Sheets and basic SQL for data querying.