Lead Digital Strategist
* Define and oversee the brand's digital architecture across all channels.
* Coordinate the integration of platforms (CRM, marketing automation, eCommerce, analytics) to deliver a seamless experience.
* Ensure compliance with privacy and security policies.
* Build, maintain, and optimise websites, ensuring responsive design, high speed, and robust security.
* Develop landing pages to support campaigns and lead generation.
* Implement and manage B2B and B2C eCommerce solutions, including product catalogue, inventory, payment gateways, and customer experience.
* Monitor key digital performance indicators (UX, site speed, conversion rates, cart abandonment) and drive continuous improvement.
* Design and implement on-page, off-page, and technical SEO strategies to increase organic traffic.
* Conduct regular audits and optimisations based on KPIs.
* Align SEO initiatives with paid campaigns to maximise results.
* Design, implement, and analyse A/B tests to improve conversion rate optimisation and overall site performance.
* Plan, create, and manage digital content aligned with SEO, CRM, and lead generation objectives.
* Maintain an integrated editorial calendar across web, social media, and email marketing channels.
* Design and measure the effectiveness of CRM workflows and email campaigns, optimising open, click-through, and conversion rates.