The role of Digital Shelf Specialist is pivotal in driving the successful setup and global rollout of the digital shelf tool. This position plays a critical part in supporting markets to achieve best-in-class execution across key e-retailers by leveraging insights related to sales & share, pricing, as well as digital shelf: availability, content, rating & reviews, search, banner visibility.
Key Responsibilities
1. Digital shelf tool setup & roll-out across markets
* Coordinate with vendor and local teams to ensure successful setup: compiling local inputs, confirming list of users, reviewing categories x brands…
* Test and validate scorecards, reports, and new features to ensure they are aligned with client requirements, ahead of go-live
* Manage communication, meetings, and action plans with vendors and markets to ensure roll-out per timelines
2. Digital shelf performance monitoring & analytics
* Set up digital shelf dashboards and scorecards that fit the needs of our client stakeholders (beyond standard dashboards that will be pre-defined by the vendor)
* Ensure market scorecards are aligned with global KPIs and targets and review any exception requests by markets (e.g., adjusting Rating & Reviews targets for a specific e-retailer…)
* Collect and review users' inputs/ feedback about the tool to drive continuous improvements in partnership with the vendor and monitor market engagement (attendance, adoption…)
3. Supporting markets to drive best-in-class execution
* Coordinate with vendor to ensure insights are fit for use for local teams and aligned with business priorities: e.g., covering new launches, priority e-retailers for monthly insight sessions
* Work closely with global teams to support markets with help needed (e.g., brand search keyword inputs)
* Conduct audits and leverage insights to identify opportunities across Content, Availability, Rating & Reviews, and Search. Follow up with markets to ensure action plans are being implemented with e-retailers and ensure digital shelf best practices are implemented across markets
Requirements
* Bachelor's degree in Marketing, Business, Digital Commerce, or related field.
* 2+ years of experience in digital shelf management, eCommerce, or digital marketing, ideally within the beauty or CPG industry.
* Strong project management and stakeholder engagement skills.
* An analytical mindset with attention to detail and a passion for digital.