About StaqStaq is a leading Banking-as-a-Service (BaaS) and embedded finance platform, transforming the way businesses integrate banking and financial services.
At Staq, we empower our clients to innovate, expand, and streamline their financial services offerings, leveraging our cutting-edge platform.
Our mission is to bridge the gap between traditional banking and the digital era, providing seamless, scalable, and secure financial solutions.The RoleWe are looking for a highly data-driven and AI-native Marketing Lead to own and execute Staq's marketing strategy.
This is a hands-on role for someone who can blend brand, growth and product marketing, while leveraging the latest AI tools to drive efficiency and impact.The ideal candidate is both strategic and execution-focused—comfortable building campaigns from scratch, experimenting rapidly and using AI to scale content, performance marketing and analytics.
You'll be marketing to financial institutions, fintechs and enterprise clients - not consumers.
You'll communicate technical value propositions to sophisticated audiences, not drive consumer conversions.Key ResponsibilitiesOwn and execute Staq's end-to-end marketing strategy with a focus on B2B enterprise and fintech audiencesPlan and launch multi-channel campaigns (digital, content, social, events) to drive awareness and qualified lead generation for banking and fintech decision-makersLeverage AI tools to create, optimise and scale marketing efforts (content generation, performance optimisation, analytics, etc.)Manage and grow Staq's digital presence, including website, social media and content platforms, positioning Staq as a fintech infrastructure leaderCollaborate closely with all teams to align marketing with business objectives and enterprise sales processesDevelop messaging and positioning that resonates with financial institutions, fintechs and enterprise clients - highlighting BaaS capabilities, embedded finance solutions and regulatory compliance strengthsOwn content creation across formats (technical blogs, case studies, whitepapers, webinars, decks, email campaigns) tailored to B2B fintech audiencesAnalyse campaign performance and continuously optimise based on data and insights specific to B2B sales cyclesSupport employer branding and talent attraction initiativesRequirements3-5 years of experience in B2B marketingStrong hands-on experience across digital marketing, content and campaign execution in the fintech or enterprise SaaS spaceUnderstanding of BaaS, embedded finance, payments or financial infrastructure (or strong ability to learn quickly)Proficiency in AI-powered marketing tools (e.g. for content generation, automation, analytics, performance marketing) - non-negotiableComfortable working in a fast-paced, startup environment with a high degree of ownershipStrong analytical mindset with the ability to translate data into actionable insightsExcellent written and verbal communication skills in EnglishNice to HaveDirect experience in fintech, Banking-as-a-Service, embedded finance, or payments platformsFamiliarity with performance marketing tools and CRM platformsExperience building or scaling marketing functions in early-stage fintechs or enterprise SaaS startupsBasic design or creative skills (e.g. Figma, Canva)