Job Title: Digital Traffic Acquisition Specialist
Job Summary:
We are seeking a skilled Digital Traffic Acquisition Specialist to manage the planning, implementation, and tracking of performance marketing campaigns across multiple digital platforms. The ideal candidate will have a strong background in digital traffic management, excellent analytical skills, and the ability to work independently in a fast-paced environment.
About the Role:
This role involves managing the budget, planning, implementation, and tracking of performance marketing campaigns across multiple digital platforms. The successful candidate will be responsible for defining and ensuring the rollout of traffic strategy for Salt and its sub-brands, collaborating with Product Management & Marketing Communication Teams to deliver high-quality campaigns, and monitoring campaign delivery and troubleshooting any issues.
Responsibilities:
1. Manage the budget, planning, implementation, and tracking of performance marketing campaigns across multiple digital platforms.
2. Define and ensure the rollout of traffic strategy for Salt and its sub-brands.
3. Collaborate with Product Management & Marketing Communication Teams to deliver high-quality campaigns.
4. Monitor campaign delivery and troubleshoot any issues.
5. Deliver analysis on performance marketing performance and provide recommendations to the Digital & Marketing department.
Requirements:
To be successful in this role, you will need to have a Bachelor or Master in Digital Marketing & Communication or equivalent, 2+ years of experience in digital traffic management, and a strong background in the telecom industry. You should also have good knowledge of Google, Bing, Meta, Criteo environments, and web analytics tools such as Google Analytics or Adobe Analytics.
What We Offer:
We offer an exciting and dynamic work environment, opportunities to learn and grow, and the ability to take ownership and responsibility for your work. You will be working in a multicultural team, and we value proactivity and personal commitment. If you are looking for a challenging role that offers opportunities for growth and development, then we would like to hear from you.