If you've worn a pair of glasses, we've already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.
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Job Scope and Key Responsibilities We are seeking a dynamic and strategic Brand Manager to develop and implement effective strategies to enhance brand awareness, positioning, and growth. This role is pivotal in managing the local brand strategy, executing marketing campaigns, ensuring brand consistency across all channels, and analyzing market trends and sales performance. The Brand Manager will work closely with cross-functional teams including Sales, Operations, and Finance to deliver impactful brand initiatives.
Main Areas of Responsibility Develop and execute brand strategy plans in close collaboration with the Category Manager.Take ownership of the marketing mix and ensure effective implementation of strategic plans.Lead the development and execution of strategic plans for assigned brands, supported by market, consumer, and competitor analyses.Design and implement both B2B and B2C communication strategies to strengthen the brand across target audiences.Manage marketing budgets effectively and track ROI.Monitor and analyze brand performance metrics to inform strategic decision-making and continuously optimize marketing initiatives.Work collaboratively with internal teams and external partners, such as creative agencies, to deliver consistent and impactful branding projects. Internal & External Collaboration Internal:
Corporate Brand Managers, Sales Team, Operations.External:
Creative agencies and other suppliers. Ideal Candidate Profile Proven experience in Marketing or Brand Management.3 to 5 years of relevant professional experience.Strong analytical and strategic thinking skills.Excellent written and verbal communication abilities.Effective collaborator and cross-functional team player.Proactive and solution-oriented mindset.Previous experience in optical business will be a plus.Bachelor's degree in Marketing, Business Administration, Communication, or a related field. Languages Native PortugueseProficient in EnglishSpanish is a plus