Overview
We're hiring a hands-on AI Marketing & Lead Generation Specialist based in Lisbon, Portugal to build and scale high-performing acquisition funnels targeting an international audience of investors.
This is not a "campaign manager" role. We're looking for a doer someone who thinks in funnels, systems, and conversions, and can execute end-to-end lead generation strategies that drive real business results.
AI should be used as leverage for speed and efficiency, not as a substitute for strategic thinking or execution.
Key ResponsibilitiesBuild & Scale Lead Generation Funnels
Design and execute full-funnel systems (ads ? landing pages ? CRM ? nurturing)
Own the entire user journey from first touchpoint to qualified lead
Continuously improve conversion rates across all funnel stages
Performance Marketing Execution
Launch, manage, and optimize paid campaigns across platforms (Meta, Google, LinkedIn, etc.)
Track and improve key metrics: CPC, CPL, CPA, ROAS
Allocate budgets efficiently to maximize lead quality and volume
International Audience Targeting
Develop strategies to attract global investors across multiple geographies
Adapt messaging and funnels to different markets and personas
Test and localize campaigns where needed
Organic Growth & Brand Visibility
Drive inbound leads through content, social media, and SEO
Build brand authority in competitive, high-value markets
Identify and execute growth opportunities beyond paid channels
AI-Enhanced Execution
Use AI tools to accelerate workflows (copywriting, testing, automation, data analysis)
Implement automations to streamline lead capture and nurturing
Maintain a critical, performance-first approach (AI supports, not leads)
Testing & Optimization
Run continuous A/B testing across ads, creatives, landing pages, and funnels
Analyze performance data and iterate ????? (fast)
Build a culture of experimentation and measurable improvement
Requirements
2–5 years of experience in performance marketing, growth, or lead generation
Proven ability to build and scale funnels from scratch
Strong understanding of:
CPC, CPL, CPA, ROAS, conversion rates
Funnel optimization and lead qualification
Hands-on experience with:
Paid acquisition platforms (Meta Ads, Google Ads, LinkedIn Ads)
Landing page tools and CRM systems
Analytics and tracking tools (GA4, pixels, etc.)
Experience working with international or multi-market audiences
Familiarity with AI tools (ChatGPT, automation tools, etc.) and practical application
What We're Looking For
A true doer you execute, test, and iterate
Thinks in funnels and systems, not isolated campaigns
Highly data-driven with a strong bias toward action
Comfortable operating in a fast-paced, performance-oriented environment
Takes full ownership of results (not just activity)
Nice to Have
Experience in real estate, investment, or high-ticket services
Knowledge of marketing automation tools (Zapier, HubSpot, etc.)
Experience targeting high-net-worth individuals
Basic copywriting and CRO skills
Location
Based in Lisbon, Portugal