Lead Digital Marketing Strategist in Real Estate
We are seeking a highly skilled and experienced Lead Digital Marketing Strategist to lead our digital marketing efforts in the real estate industry.
The ideal candidate will develop, implement, and manage effective marketing strategies to promote our properties, increasing online visibility and generating qualified leads.
Main Responsibilities:
* Develop comprehensive marketing plans to showcase real estate properties across various online platforms.
* Create engaging content for marketing campaigns, including advertisements, social media posts, blogs, and printed materials.
* Maintain and optimize our online presence on relevant platforms such as real estate websites, social media, and search engines.
* Design and execute SEO and SEM strategies to enhance search engine visibility.
* Oversee the development, maintenance, and optimization of websites, ensuring they are user-friendly, mobile-responsive, and aligned with SEO best practices.
* Analyze campaign performance using tools like Google Analytics and make data-driven decisions.
* Collaborate with the sales team to create customized marketing materials for potential clients.
* Evaluate marketing data and metrics to assess campaign effectiveness and adjust strategies accordingly.
Required Skills and Qualifications:
* 5-10 years of experience in digital marketing, preferably in the real estate industry.
* Bachelor's degree in marketing, Communications, Business Administration, or a related field.
* Excellent verbal and written communication skills in English.
* In-depth knowledge of digital marketing tools such as SEO, SEM, Google Analytics, Google Ads, and social media strategies.
* Proven experience in managing content marketing and email marketing campaigns.