Job Overview:
We are seeking a talented and experienced Strategic Marketing Insights Professional to join our team. As a key member of our marketing team, you will be responsible for analyzing and interpreting complex data to inform business decisions and drive growth.
The ideal candidate will have a strong background in marketing analytics, with expertise in SQL and data visualization tools such as DOMO and Tableau. You will work closely with cross-functional teams to integrate analytics insights into customer experience improvements and support overall business goals.
Key Responsibilities:
1. Develop and enhance measurement key performance indicator (KPI) frameworks for owned channels.
2. Analyze CRM data to improve customer engagement, retention, and lifetime value.
3. Make informed decisions on the best methods and techniques to evaluate the impact and success of marketing initiatives.
4. Collaborate with marketing partners to develop effective strategies for campaign reporting and analysis.
5. Lead the development and implementation of A/B tests to enhance customer journey touchpoints and improve conversion rates.
Requirements:
* Bachelor's degree in Marketing, Business Analytics, or a related field.
* 3-5 years of experience in marketing analytics, with a focus on CRM
* Advanced SQL required
* Experience with Salesforce Marketing Cloud and Email marketing analytics
* Excellent communication and presentation skills, with the ability to translate complex data into strategic insights
* Proficient in using data visualization tools to present data in a visually engaging manner