POur client is a rapidly growing digital services provider with active operations in both Europe and the Americas.
They are now looking for astrong Head of SEM (PPC) /strong for their Portuguese office who will be responsible for scaling SEM (PPC) operations, managing a growing in-house team, and driving performance across platforms.
strongExperience in iGaming or Forex is essential!
/strong /ppbr / /ppstrongResponsibilities /strong /ppbr / /pulliLead the global paid search strategy across Google Ads, Bing, YouTube, ASA, and UAC /liliBuild and manage a high-performing team of SEM/PPC managers /liliOversee and optimize multi-million-dollar budgets to achieve ROI and acquisition goals /liliDesign and execute strategies tailored to each market's regulatory, cultural, and behavioral nuances /liliApply tactics to stay competitive in crowded markets while maintaining platform integrity /liliPartner cross-functionally with SEO, CRM, BI, Development, Country Managers, and Creative teams to drive funnel performance /liliImplement and oversee analytics, attribution, tracking, and fraud-prevention infrastructure /liliConstantly evaluate and test bidding strategies, creatives, landing pages, and user journeys /liliStay current on industry trends, ad policy updates, and emerging tools, technologies, and platforms /liliEducate and upskill internal teams on the latest SEM trends and best practices /li /ulpbr / /ppstrongRequirements /strong /ppbr / /pullistrong5+ years of Paid Search experience, with at least 2 years in a Head of role with the iGaming industry managing global campaigns across multiple geographies and platforms /strong /liliDeep understanding of both policy-compliant marketing and more advanced traffic acquisition techniques /liliExpertise in campaign structure, automation, tracking, attribution, and performance reporting /liliStrong analytical skills and fluency in tools like GA4, Power BI, Tableau, Looker, etc.
/liliExcellent communication, leadership, and decision-making skills /liliFluent in English; br / additional languages are a plus /li /ul