Head Of Marketing - Immediately Available
(m/f)
Referencia: JN -052025-6753120
Adicionado em 04.06.2025
Sobre os nossos clientes
Our client is a real estate investment and development company active in Portugal and across Southern Europe. It manages several projects, including residential, retail, and hospitality assets.
Descriçăo da oferta
Lead all marketing efforts across three brands within the group, by driving and implementing an effective omnichannel marketing strategy that supports two key objectives:
Enable Sales teams with marketing tools to generate qualified leads for our real estate developments and investment funds.
Boost direct bookings from BTC (B2C) guests across our hospitality portfolio in Lisbon and beyond.
Description
Reporting to the CCO, you will manage a small team, external agencies, and collaborate closely with internal stakeholders (sales, operations, finance, and C-level).
Key Responsibilities
Strategic Marketing for Multiple Brands
Develop tailored marketing plans for each brand and business line.
Balance corporate brand visibility with lead-generation and conversion goals.
Ensure clear positioning and consistent messaging across all assets.
Campaign Management & Content
Oversee 360° campaigns (launches, events, paid media, PR).
Supervise content creation (videos, brochures, digital ads, presentations).
Adapt tone of voice and materials to diverse target audiences.
Digital & CRM Growth
Support CRM strategies and digital marketing to drive both
sales leads
(investors, partners) and
direct bookings
(guests).
Optimize performance of websites and social channels.
Manage data tracking and reporting for all campaigns.
Event & Launch Coordination
Lead marketing rollouts for openings and special events.
Collaborate with community managers and hospitality teams for local activations.
Media & PR Oversight
Coordinate PR initiatives and media relationships in key markets (Portugal, Spain, Brazil, UK).
Secure visibility for key milestones through earned and paid media.
Budget & Team Leadership
Manage the marketing budget with a focus on ROI.
Ensure team coordination, workload balance, and knowledge transfer.
Success Metrics
+15% increase in direct BTC bookings
Volume and quality of leads generated (real estate & funds)
Campaign performance & engagement rates
Media coverage and brand visibility
Team collaboration and timely execution of plans
Profile
Profile
8+ years in marketing in real estate / funds industry
Fluent in English (Portuguese and/or French a plus)
Strong leadership and project management skills
Hands-on, data-driven, and business-oriented mindset
Job Offer
Your mission is to lead a marketing strategy that helps our sales teams attract qualified leads for real estate and investment opportunities. You'll also focus on increasing direct bookings from individual guests across our hospitality properties in Lisbon and beyond.
O que procuramos
real estate, marketing, manager, maternity leave, budget, toursim, hospitality
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