BettingJobs is currently recruiting for a leading iGaming brand who are looking to hire an Organic Social Media Manager based in Lisbon.
Key Responsibilities:
* Develop, plan, and schedule high-impact organic content across various platforms.
* Adapt visuals, copy, and concepts to fit different brand identities and diverse global market trends.
* Ensure all content is on-brand, high-quality, and tailored to the specific platform it lives on.
* Manage multiple posting calendars simultaneously, ensuring consistent and timely delivery.
* Monitor various social channels and engage with our global communities through active moderation and interaction.
* Act as the frontline for the brands, escalating customer-service-related issues to the appropriate internal teams.
* Analyse community sentiment and identify emerging global topics or "viral" opportunities.
* Stay at the forefront of global social media trends, platform updates, and emerging content formats.
* Identify opportunities for real-time content that can be scaled across different brands or regions.
* Conduct competitor benchmarking across the global iGaming landscape to keep our brands ahead of the curve.
* Monitor organic performance metrics and deliver comprehensive reports.
* Use data to identify what works and propose improvements that can be applied across the portfolio.
* Run A/B tests on formats and captions to optimize organic reach and conversion.
* Work closely with design, brand, and paid social teams to ensure a cohesive 360-degree marketing approach.
* Support various marketing initiatives and product launches with strategic organic amplification.
* Serve as a brand guardian, ensuring that each brand maintains its unique voice and visual identity regardless of the market.
Requirements:
* Experience working within the iGaming domain.
* 2 years of experience managing organic social media channels in a professional capacity.
* Fluency in English; additional languages are a significant plus.
* Strong ability to switch between different "brand voices" and tones quickly.
* Basic design or content editing skills.
* Excellent creative writing skills with an eye for digital storytelling.
* High adaptability: Comfortable working in a fast-paced environment where priorities and brand focuses may change.
* Data-driven mindset with the ability to turn metrics into actionable creative ideas.