The Opportunity TP Group is building a new line of business centered around B2B Sales and Revenue-as-a-Service. As a result, we are investing heavily in building the strategy and the team to accelerate growth while supporting and educating local business development (BD) teams on this new offering to ensure we are presenting a solid, consistent story to the market that showcases the value TP can bring to our clients in this area.
In this pivotal role, you will leverage your strategic marketing expertise to drive growth and enhance our competitive edge within the B2B sales landscape. You will be instrumental in shaping our marketing strategies to effectively reach and engage target business clients, ultimately increasing market share and achieving sales objectives. This role requires a strong understanding of the B2B sales process, account-based marketing principles, and translating technical product/service value into compelling business outcomes.
To be successful, you should possess a proven track record in developing and executing marketing strategies that directly support sales goals and demonstrate proficiency in interpreting key B2B marketing and sales metrics. You will act as a brand champion within the B2B sales sector, capitalizing on industry trends and understanding the needs and challenges of our business customers. This position will partner closely with the sales organization to develop and execute go-to-market strategies for our offerings.The ideal candidate will be responsible for providing leadership and direction to the sales and marketing organizations within the company. By understanding the industry and economic trends, you will be able to accurately forecast for the teams, and lead the teams' strategies for success.
The Responsibilities & Duties Collaborate closely with the sales leadership to align marketing efforts with sales targets and priorities, delivering external marketing communications across relevant B2B channels.Work with the regional and global marketing teams focused on supporting B2B sales, overseeing the development of business-level messaging, value propositions, and competitive positioning tailored for business audiences.Lead the company's B2B sales customer research and insights program to deeply understand target business segments, their needs, buying processes, and key decision-makers.Oversee the creation of compelling marketing content (case studies, white papers, webinars, presentations, etc.) that resonates with business buyers across various platforms.Work closely with Sales Operations and Customer Success to monitor client feedback, understand the impact of marketing initiatives on sales outcomes, and identify opportunities for improved client engagement and retention.Proactively collaborate across all marketing functions (digital, content, communications) to ensure cohesive and impactful B2B-focused campaigns.Develop compelling marketing collateral that simplifies complex solutions and clearly articulates the business value proposition for target accounts.Manage the marketing budget for B2B sales initiatives, including campaign execution, content creation, and relevant personnel.Brief sales teams, key accounts, industry analysts, and other relevant partners on our solution offerings and their value for businesses.Serve as a strong advocate for our brand within the B2B sales community, ensuring all marketing activities align with overall brand messaging.Partner closely with Product, Sales, and the global marketing team to develop and execute marketing strategies for key solutions within the B2B portfolio.Collaborate with critical product/solution stakeholders to establish clear and impactful naming and announcement strategies for the B2B market.Monitor key B2B marketing and sales metrics (lead generation, conversion rates, pipeline contribution, campaign ROI) and develop business-focused market segmentation models.Establish clear messaging guidelines and value hierarchies for our B2B offerings.Establish a strategic process for launching new B2B solutions or enhancements, including clear communication plans, sales enablement materials, and potentially targeted events for business prospects.Analyze B2B marketing strategies and competitor activities to identify new opportunities to reach business clients and expand market share (in partnership with Sales and other marketing stakeholders). The Qualifications Bachelor's degree in marketing, business administration, sales, or a related field.10+ years of experience in B2B product marketing, go-to-market strategy, or marketing roles directly supporting B2B sales.Exceptional storytelling skills with the ability to translate complex technical solutions into clear and compelling business value for a business audience.Demonstrated experience creating content for B2B audiences, including case studies, white papers, webinars, and presentations for business leaders.Proven success crafting compelling positioning and marketing content for enterprise B2B solutions.Strong understanding of B2B sales processes, account-based marketing (ABM) principles, and lead generation strategies for business clients.Desire to significantly impact B2B sales growth and thrive in a challenging and results-oriented environment.Proven ability to leverage data to define and target high-propensity business customer segments.Strong influence and presentation skills to articulate innovative B2B marketing ideas and gain buy-in from sales and leadership.Strong analytical and problem-solving skills, business acumen, and proven ability to create impactful presentations for senior management on B2B marketing performance.Demonstrable experience driving B2B product marketing success and innovation, directly contributing to sales outcomes.Excellent communication, interpersonal, and networking skills to build strong relationships with internal (sales, product) and external (clients, partners) B2B stakeholders.Proactive, agile, innovative, and outcome-oriented mindset with a strong focus on data-driven decision-making in the B2B context; highly collaborative, creative, and energetic.Experience in product marketing, particularly in building relationships and training sales teams on the critical aspects of the products and services being marketed to businesses.Exceptional ability to increase competitiveness and market share within the B2B sales landscape. Pre-Employment Screenings Under TP policy, employment in this position will be contingent on completing and passing a comprehensive background check, including global sanctions and watch list screening.
Policy on Unsolicited Third-Party Candidate Submissions TP does not accept candidate submissions from unsolicited third parties, including recruiters or headhunters. Applications will not be considered; no contractual association will be established through such submissions.
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