Job Title: Digital Optimization Specialist
We are seeking a skilled and data-driven professional to optimize our website and content for search engines, increasing organic visibility, traffic, and conversions.
* Develop comprehensive digital strategies that align with business objectives.
* Conduct competitive analysis to identify gaps and opportunities in search engine rankings.
* Plan and execute keyword research and mapping to targeted landing pages.
Key Responsibilities
* Optimize website content, meta tags, headers, internal linking, and images to enhance user experience and search engine crawlability.
* Collaborate with content teams to ensure best practices are implemented in new and existing content.
* Monitor site architecture and ensure proper indexing and crawling.
* Develop and manage link-building campaigns, outreach, and partnerships to increase online presence.
* Monitor backlink profile and identify disavow opportunities to maintain online credibility.
* Conduct regular technical audits and troubleshoot issues such as crawl errors, page speed, and mobile usability.
* Work with developers to implement technical fixes, including structured data, redirects, XML sitemaps, and more.
* Utilize tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance and track key metrics.
* Track keyword rankings, click-through rates, bounce rates, and conversion from organic traffic.
* Provide monthly reports with insights and recommendations to drive digital growth.