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Customer Activation Executive - Off Trade (Temporary), Lisbon
Client:
Diageo
Location:
Lisbon, Portugal
Job Category:
Other
EU work permit required:
Yes
Job Reference:
fb557bdc36ac
Job Views:
4
Posted:
24.03.2025
Expiry Date:
08.05.2025
Job Description:
About us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.
About the role
As a Customer Activation Executive, you will sit right at the heart of business supporting & working as business partners with our sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo’s commercial plan.
In this role, you will be responsible for:
1. Brilliant Execution of commercial plans: Drive and facilitate the implementation of channel commercial activation and growth drivers plan, that is coordinated across functions and guarantees strategic, commercial & brand objectives.
2. Own planning of activation. Work along with sales team to ensure excellent execution of all activation in outlets, supervise customer trends and competition activation.
3. Lead implementation of key growth drivers initiatives with focus on 365 Essentials.
4. Ensure efficient choice of outlets per brand and segmentation for all sales drivers activation and pouring agreements.
5. Develop pragmatic solutions that overcome operational barriers at the POP/C.
Diageo is establishing competitive advantage with customers:
1. Leverage field visits and internal data sources to conduct regular analysis of competition & market.
2. Highlight opportunities within channel and region of responsibility to Head of Channel and Customer Marketing team.
3. Ensure efficient management of all material (allocation, distribution) to sales team/outlets.
Supervise and evaluate our performance:
1. Supervise and report execution results of activity vs set KPIs (ROI, Reach, RR% etc.).
Decision maker for:
1. Execution: All logistics concerning outlet activation.
2. Budget responsibilities: Budget tracking of commercial activation.
About you
To be successful in this role, you will need:
1. Commercial opportunity understanding: Customer understanding and outlet segmentation.
2. Brilliant Execution: Ability to monitor in-market execution and advise stakeholders.
3. Lead Performance: Understanding of spend, volume, margin, and profit performance.
4. Find Solutions: Imaginative in finding solutions and pursuing opportunities.
5. Consistently deliver phenomenal performance: Identify clear priorities and focus on them.
6. Be Authentic: Build phenomenal relationships with those you work with.
Other requirements:
1. Project management knowledge.
2. Ability to prioritize multiple deliverables on tight lead times.
3. Strong analytical/excel skills, commercial drive.
4. Previous channel/customer environment experience is desirable.
Working with Us
Flexibility is key to success in our business. Please talk to us about what flexibility means to you.
Join us and you can also expect a highly competitive and flexible rewards and benefits package.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose.
Worker Type: Fixed Term Contract (Fixed Term)
Primary Location: Lisbon
Job Posting Start Date: 2024-07-18
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