Head of marketing

Head of Marketing | HealthTech

Build the future of digital healthcare. We are partnering with a fast-growing HealthTech company that is transforming the way healthcare is delivered and accessed.

With a strong market presence, a proven business model, and ambitious growth plans, the company is now looking for a Head of Marketing to lead its next stage of expansion.

This is not a channel specialist role. This is not a senior marketing manager position.

We are looking for a strategic marketing leader who can own the entire marketing function, drive measurable business growth, build high-performing teams, and influence company-wide decisions alongside executive leadership.

The Opportunity

As Head of Marketing, you will have full ownership of the company's marketing strategy, execution, team development, budget management, and growth outcomes.

You will work closely with Product, Sales, Clinical Leadership, and Executive Management to accelerate customer acquisition, engagement, retention, and brand positioning in a highly regulated digital healthcare environment.

Key Responsibilities

• Define and execute the company's overall marketing strategy
• Lead brand positioning and market differentiation
• Drive user acquisition, activation, engagement, and retention
• Develop and scale performance marketing initiatives across multiple channels
• Build, mentor, and develop the marketing team
• Manage marketing budgets and ensure strong ROI
• Establish KPIs, reporting frameworks, attribution models, and growth metrics
• Work closely with Product and Commercial teams to align growth initiatives
• Represent the company in strategic partnerships, events, media, and industry forums
• Create a strong data-driven marketing culture focused on measurable outcomes

What We're Looking For

• Minimum 7 years of marketing experience
• Minimum 3 years in a marketing leadership role
• Proven experience within: Digital Health, Telemedicine, HealthTech, eHealth, Healthcare SaaS and/or Digital healthcare platforms

Demonstrated Growth Impact. You must be able to show measurable business results such as:

• Revenue growthUser acquisition growth
• CAC optimization
• LTV improvement
• Market expansion
• Product launch success
• Customer retention improvements

We are looking for marketers who speak in metrics, not activities.

Technical Expertise

Strong experience across:

• Marketing Strategy
• Growth Marketing
• Brand Strategy
• Paid Media (Google, Meta, Programmatic)
• SEO & Content
• CRM & Lifecycle Marketing
• Marketing Automation
• Funnel Optimization
• Analytics & Attribution
• Customer Journey Design
• Data-Driven Decision Making

Knowledge of healthcare marketing regulations, GDPR, and digital health communication frameworks is highly valued.

AI-Native Marketing Leadership (Essential)

We are specifically looking for someone who is genuinely AI-native and already integrates Generative AI into their daily marketing workflows. You should have hands-on experience with tools such as:

• Claude
• Lovable
• ElevenLabs
• HeyGen
• ChatGPT
• Midjourney
• Perplexity
• Modern AI-powered marketing and automation ecosystems

You understand how AI can accelerate:

• Content creation
• Campaign production
• Video generation
• Personalization
• Customer journeys
• Marketing operations
• Analytics and insights
• Team productivity

This is not a \"nice to have\" requirement. We want a leader who actively uses AI as a competitive advantage.

Ideal Background

Experience in one or more of the following environments:

• HealthTech startups
• Scale-ups
• Venture-backed technology companies
• International digital businesses

If you're passionate about scaling digital healthcare businesses and can demonstrate real impact through measurable growth, we'd love to hear from you.

Apply directly or contact us confidentially for more information: