Overview
We are looking for a Digital Sales Leader for our Portuguese Business Operations.
Team Onboarding and Development
Recruit and onboard an in-house digital team, including:
Social Media Manager
Content Creator
Paid Media Manager
SEO Specialist
Affiliates Specialist
Develop specific KPIs and ensure the team is equipped to take over operational responsibilities from external agencies.
Customer Journey Optimization
Evaluate and optimize the company\'s website customer journey to enhance user experience and increase conversions.
Benchmark against market competitors and implement best practices to improve digital touchpoints.
Agency Monitoring and Evaluation
Monitor and validate Agency's performance, ensuring daily activities meet business goals and deliver value for spend.
Benchmark Agency's commercial terms and services against other leading digital agencies in the telecom sector.
Provide actionable recommendations based on a thorough evaluation of alternative agencies.
Performance Measurement & Reporting
Regularly analyze and report on digital acquisition performance metrics, including ROI and gross adds.
Identify areas for improvement and implement strategies to optimize campaign outcomes.
Ensure timely resolution of all identified challenges impacting performance.
Stakeholder Collaboration
Work closely with internal stakeholders to address issues promptly and align digital initiatives with broader business goals.
Act as a key liaison between the company and Agency to ensure seamless communication and execution of strategies.
Key Performance Indicators (KPIs)
Gross adds achieved through digital channels.
Successful onboarding of the in-house digital team within the consulting period.
Improvement in website customer journey metrics (e.g., conversion rates, bounce rates).
Effective cost management and maximized ROI on digital spend.
Streamlined processes for collaboration between the in-house team and external agencies.
Qualifications
Demonstrated expertise in digital acquisition and sales within telecom or related industries.
Proven ability to recruit, onboard, and manage high-performing digital teams.
Experience optimizing website user experiences and conversion rates.
Strong analytical and problem-solving skills for evaluating agency performance and spend.
Excellent communication and leadership skills for managing stakeholders and cross-functional teams.
Familiarity with digital marketing tools (e.g., Google Ads, Facebook Ads, SEO platforms, affiliate networks).
Results-oriented with a focus on measurable outcomes.
Detail-driven with excellent organizational skills.
Strategic thinker with the ability to execute operational plans effectively.
Team builder and collaborator with strong interpersonal skills.
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