Location:
Lisbon (on-site)
Type:
Full-time
Start Date:
Q******
Seniority:
Leadership role with strategic and hands-on ownership of the driver engine
About Ubimov
Ubimov has quickly become one of the leading TVDE operators in Portugal, growing rapidly over the past 18 months and establishing a reputation for reliability, scale, and strong operational execution. We are now entering a new phase of expansion with the ambition to build the most advanced and professionalized fleet operation in the country.
The TVDE sector remains highly inconsistent in quality, and our mission is simple: bring professionalism, efficiency, and operational excellence to an industry that needs it.
To deliver on this mission at scale, we're assembling a senior leadership team capable of building the systems, teams, and processes required for hypergrowth. As part of this next chapter, we are hiring a Head of Growth who will architect, own, and scale the entire driver acquisition, onboarding, and retention engine that powers Ubimov's growth.
The Role
The Head of Growth owns Ubimov's growth engine end-to-end. This includes driver acquisition, onboarding, activation, retention, and the overall value proposition that attracts drivers to our platform. Your mission is to build a scalable, predictable, and high-performing growth engine, ensuring a continuous flow of qualified drivers ready to work with Ubimov.
This is a role for a senior, highly autonomous builder: someone who understands sales processes, user funnels, drivers' motivations, and how to create structured acquisition and retention models from scratch. You combine strategic thinking with hands-on execution, spending time in the field, talking to drivers, refining the funnel, and iterating rapidly based on insight.
You will shape how Ubimov attracts, activates, and supports drivers today, and build the playbook that scales this engine into the future.
You Will Own
1. Driver Acquisition, Marketing & Activation
Your mission is to ensure a predictable and high-quality flow of drivers entering the Ubimov ecosystem.
Build and own the full driver acquisition engine: channels, messaging, funnels, partners, and conversion flows
Design and execute targeted marketing initiatives (digital, referral, community, partnerships, field activations) to attract and convert qualified drivers
Develop a deep understanding of driver motivations and market dynamics to shape our acquisition and marketing strategy
Define and refine Ubimov's value proposition to ensure competitiveness and differentiation
Design and implement automation across the acquisition and onboarding funnel to reduce manual work, improve consistency, and increase conversion
Select, implement, and own the CRM and tooling stack needed to professionalize and scale driver acquisition, onboarding, and lifecycle management
Own the onboarding and activation journey: documentation, training, compliance, and conversion
Minimize time-to-activation and optimize funnel performance at every step
Build driver pipeline forecasting aligned with fleet availability and growth goals
You will build the growth engine that sustains Ubimov's fleet at scale
2. Driver Retention & Experience
Your responsibility extends beyond acquisition, you will ensure drivers stay, earn, and thrive within our ecosystem:
Design and implement the driver retention strategy across communication, incentives, satisfaction, and lifecycle management
Build feedback loops and insights from drivers to continuously improve experience and performance
Create programs for driver success, satisfaction, and longevity
Own driver lifecycle CRM: onboarding ? activation ? retention ? reactivation
Work closely with Ops to ensure driver experience remains stable during vehicle incidents, downtime, or operational changes
Advocate for drivers internally, ensuring their needs inform product, operations, and support decisions
3. Operational Excellence & Systems
Architect the systems, workflows, and automations that support scaling the grrowth engine
Select and optimize CRM tools, communication systems, and growth platforms
Build dashboards to track acquisition, conversion, activation, and churn
Use data to identify bottlenecks, friction points, and untapped opportunities
Create a structured experimentation framework to test and scale new acquisition levers
Own the Ubimov Growth Playbook, defining the standards and operating model that will be replicated as the company expands
Ensure compliance across onboarding, documentation, and driver eligibility
4. Team Leadership & Culture
You will build and lead the Growth team from scratch.
Hire, coach, and develop talent across acquisition, onboarding, and retention
Foster a culture of ownership, creativity, and accountability
Lead with clarity and data-driven decision-making
Roll up your sleeves and join field efforts to understand drivers firsthand
Build a results-oriented team that moves fast and executes with precision
5. Cross-Functional Leadership
Collaborate closely with the Head of Operations to align driver supply with fleet readiness
Work with founders on growth strategy, expansion plans, and prioritization
Provide insights and forecasting for financial planning and strategic decision-making
Align with product/tech team to improve tools supporting the driver acquisition and retention funnel
Partner with marketing teams or agencies to optimize acquisition campaigns
What Great Looks Like
You are:
A senior growth leader with experience building and scaling acquisition or onboarding engines in high-volume environments (mobility, gig economy, operations, or similar)
Strong in sales processes: from top-of-funnel acquisition to activation, conversion, and ongoing engagement
A builder who has created systems, playbooks, or teams from scratch and thrives in fast-moving, unstructured contexts
Skilled at operating at two levels:
Strategic: defining acquisition models, forecasting supply needs, shaping the value proposition
Hands-on: testing channels, speaking with drivers, refining messaging, fixing funnel gaps
Data-driven, analytical, and comfortable owning CRM systems, funnel automation, and tooling to professionalize the driver journey
Highly autonomous and self-disciplined, with strong ownership and decision-making ability
What You Bring
+5 years of experience in growth, consultancy or commercial roles
Proven ability to build and scale acquisition funnels end-to-end
Hands-on experience with CRM tools and funnel automation
Comfortable using data to analyze funnel performance and drive decisions
Experience leading and developing teams in fast-paced environments
Fluent in Portuguese (English is a strong plus)
Ability to work on-site in Lisbon
What We Offer
A fast-moving, entrepreneurial setting where your work has immediate and visible impact
The opportunity to work directly with the founders
Autonomy to build and lead your own team
Competitive senior compensation package
Generous vacation policy
Hybrid flexibility with meaningful on-the-ground presence in Lisbon