We are seeking a highly skilled Lead, Growth Marketing (B2B Demand Generation) to fuel demand generation for our enterprise and high-growth business clients across Africa. This role is critical to building a strong commercial pipeline by generating high-quality leads, strengthening brand visibility among decision-makers, and supporting revenue acceleration for our enterprise unit.
The ideal candidate is strategic, analytical, creative — and deeply experienced in B2B marketing for corporate or mid-market segments.
Key Responsibilities
1. Enterprise Demand Generation
* Design and execute targeted campaigns for enterprise clients, high-growth businesses, and institutional customers.
* Develop account-based marketing and sector focused customer acquisition strategies or enterprise buyers.
2. Pipeline & Revenue Support
* Collaborate closely with enterprise sales to define ICPs and value propositions.
* Align marketing activities with revenue and quarterly sales targets.
* Lead and optimize the full enterprise demand and acquisition funnel, with accountability for MQLs, SQLs, CPL, and CAC.
3. Digital & Performance Marketing
* Run performance campaigns across LinkedIn (primary), Google, and email automation, with strong targeting for senior decision-makers.
* Optimize landing pages and conversion pathways to increase lead quality.
4. Content & Strategic Messaging
* Create compelling enterprise-focused content: videos,case studies,pitch decks, product one-pagers, email sequences, whitepapers, blogs, scripts for short explainer product videos etc.
* Develop messaging that speaks directly to enterprise pain points and business outcomes.
* Support the commercial team with pitch materials and campaign assets.
5. Events for Demand Generation & Nurturing
* Design and deliver high quality targeted virtual and in-person events that attract, engage, and generate qualified enterprise leads
* Use events to nurture prospects through the funnel, with structured follow-up and clear conversion to MQLs and SQLs
6. CRM, AI & Data-Driven Decision Making
* Ensure high-quality CRM data across all traction channels to track accurately and compare funnel performance
* Use CRM insights to drive data-informed decisions on channel prioritization, funnel optimization, and investment allocation
* Implement AI-driven workflows for lead scoring, segmentation, and personalization.
* Leverage AI to analyse funnel performance, identify trends, and recommend improvements.
7. Research & Insights
* Track market trends among enterprise buyers and high-growth businesses.
* Provide insights on competitor positioning and potential partnership channels.
Requirements
* Master's degree with other relevant certifications preferred
* 7+ years in B2B growth marketing, enterprise marketing, or demand generation.
* Proven track record running campaigns that generate leads from enterprise clients or mid-large businesses.
* Experience with marketing and AI automation tools, advertising platforms such as LinkedIn Campaigns and Google Ads, and CRM systems.
* Sharp analytical skills with experience driving improvements across the funnel.
* Commercially minded and results-driven.
* Highly analytical and disciplined with testing and optimization.
* Highly collaborative, especially with sales, product, and country teams.
* Strategic thinker who can balance detail with big-picture growth planning.
* Excellent copywriting and communication skills tailored to executive audiences
Benefits
* A high-impact, diverse and ambitious team with common values:
o Be the best: We work really hard, are proud of what we do, and love delighting our clients with quality.
o Own it: We step up to the task, never pass the buck and hold ourselves accountable for delivering results.
o Push the limits: We ask why, embrace failure and try new things. We never settle.
o Do what's right: We act with integrity, confront dishonesty, treat people fairly and strive to contribute to the greater good
o Always care: We don't have ego – it's always 'team before me'. We are kind, we celebrate each other's success, and we care enough to give honest feedback.
* A dynamic office & team life:
o Monthly team social events and yearly offsite
o Regular learning and coaching opportunities
* A hybrid working model