Brand & Narrative Strategy Intern (Founding Team)Location:Caldas da Rainha/ Hybrid (Portugal preferred)Type:Paid Internship → Growth Path to Head of BrandStart:ASAPThis is not a content-creator role.Hertel Robotics is building autonomy systems for environments where failure is not an option: open ocean, storms, moving vessels, search & rescue, and high-risk cinematic operations.We are looking for aBrand & Narrative Strategist in the making— someone who helps definewhat we stand for ,how we speak, andwhy anyone should care before the product is finished. Your MissionHelp shape the long-term narrative, positioning, and brand strategy of a deep-tech company operating at the intersection of engineering, risk, and human experience.What You Will DoWork directly with the founder on:
Brand positioning & category definitionCore narrative and messagingLong-term storytelling strategyTranslate complex autonomy technology into simple, human meaningStudy and dissect:Apple, Tesla, Space X, Red Bull, PatagoniaLegendary ads and campaigns (not trends) Help design:
Messaging frameworksEarly campaignsBrand voice & toneAsk uncomfortable but necessary questions:"Why should anyone care?""What are we really selling?" "What promise are we making?" What You Will NOT Do (at first)
Cut social media clips all dayChase likes or vanity metricsPost content without strategy Who You Are
Obsessive about meaning, not metricsCurious about psychology, storytelling, and cultureComfortable with ambiguityNot impressed by startup hypeWants to grow into Head of Brand / Marketing Strategy Why This Is Rare
Founding-level influenceReal responsibility earlyA brand that will matter if done rightFreedom + accountability If this excites you more than it scares you — apply.