Unlock lasting change for children's lives as a strategic Legacy Coordinator at UNICEF. Lead and grow our legacy giving program to secure long-term funding and cultivate meaningful relationships with supporters.
Job Purpose
Develop and implement innovative strategies to engage legacy prospects, steward relationships, and ensure we remain a trusted and inspiring choice for philanthropic giving.
Key Responsibilities
* Co-design and implement a tiered legacy marketing strategy, segmenting audiences and tailoring messaging across channels (direct mail, digital, telemarketing, press, etc.).
* Develop and execute multi-channel campaigns to promote legacy giving and engage high-value donors, targeting both warm and cold audiences.
* Collaborate with the Donor Success Team to build a stewardship journey for legacy pledgers and high-value donors, including personalized communications and recognition.
* Establish and manage a Legacy Community to honor and engage legacy supporters through exclusive events and updates.
Operational Excellence
* Liaise with external suppliers to deliver high-quality campaigns and materials.
* Monitor performance against KPIs and benchmarks, providing regular reports and forecasts to leadership.
Data & Compliance
* Work with the IT/Data Team to ensure CRM records are accurate and up-to-date, reflecting donor preferences, relationships, and gift activity.
* Ensure legacy gifts are processed in compliance with legal frameworks and global standards.
Collaboration & Representation
Liaise with HQ to develop investment proposals and report on program performance.
Represent us in the global legacy community and at donor cultivation events.