PbAbout the role /b /ppGroove Pillows is a double-digit ecommerce scale-up, improving the sleep and overall wellness of hundreds of thousands of customers across the UK and US.
/ppbr/ppWe're looking for a Product Marketing Specialist on a mid-term freelance contract basis.
/ppYou'll deliver a series of ecommerce optimisation projects that improve flow and coherence through the funnel, turning more visitors into buyers and increasing what each customer spends.
/ppYou'll work across our D2C Shopify stores (UK and US) suggesting and implementing the latest on-site best practice, optimising funnels, briefing design and launching a CRO program that drives conversion and AOV.
/ppbr/ppbProjects Responsibilities /b /ppWe have a clear roadmap of site upgrade projects, all of which have a combination of structural, design, brand or CRO elements.
You'll be a key stakeholder in each project, with the support of technical, marketing and branding/product colleagues to deliver a coherent customer-first outcome.
This includes product and category landing page upgrades, homepage strategy, cart upsell review and contributing to a CVR friendly general design facelift.
/ppbr/ppWith this new, stronger foundational website as a springboard, we expect the contract to move from general optimisation to a Growth CRO approach - implementing testing tools, framework and reporting, and custom landing page marketing projects.
/ppbr/ppbYour Skillset Experience /b /ppGiven the roadmap we have in mind, we're looking for a conversion specialist that has skills across multiple areas of both strategy and implementation: /ppbr/pulliAt least 2 years experience in page conversion optimisation for UK retail ecommerce brands /liliExtensive knowledge of Shopify Store pages and structure /liliOn the pulse of **** ecommerce funnel best practice /liliNatural eye for conversion-optimal design, translating to high-quality design briefs /liliStrong analytics experience - in both platforms and approach to project delivery /liliExperience collaborating with designers, marketing, development and senior sign-off stakeholders /liliKnowledge and exposure to CRO platforms and testing frameworks /liliMethodical and structured working style /li /ulpbr/ppbContract Specifics /b /ppbLength /b: Initial 12 weeks, with option to extend /ppbHours /b: 80 per month, flexible across office hours + evenings/weekends /ppbReporting to /b: Managing Director /ppbr/ppbr/ppbYour application /b /ppWe are bONLY /baccepting applications by email: /ppPlease send your CV with an introductory cover note before Wednesday 15th April ****.
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