Sobre o nosso cliente
The Field Sales Manager - Off Trade will be responsible for leading a regional sales team, ensuring excellence in execution across the modern channels. This role combines strong people leadership, commercial acumen, and operational discipline to drive sales performance, customer engagement, and visibility in the field.
Descrição
- Manage, coach, and develop a team of Field Sales Representatives, ensuring alignment with company objectives and commercial KPIs.
- Set performance targets, track progress, and implement development plans to maximize individual and team potential.
- Guarantee flawless execution of commercial strategies at point-of-sale, ensuring product availability, visibility, and promotional compliance.
- Monitor implementation of planograms, promotional materials, and agreed customer activations across retail partners.
- Define visit plans and optimize coverage based on potential, customer segmentation, and strategic priorities.
- Ensure balanced workload and efficient territory management across the team.
- Build strong relationships with key customers at store and regional level to ensure alignment on execution and resolve operational challenges.
- Act as escalation point for priority clients and support the sales force in negotiations and sell-in.
- Monitor sales performance, distribution KPIs, and team activities using CRM and reporting tools.
- Analyze field data to identify opportunities, trends, and areas for improvement.
- Liaise with Marketing, Trade Marketing, and Supply Chain to ensure sales team is equipped with the right tools, stock, and messaging.
- Contribute to the design and rollout of national and regional campaigns by providing field insights.
- Organize training sessions to continuously improve sales techniques, product knowledge, and execution standards.
- Promote a culture of performance, accountability, and operational excellence within the team.
Perfil ideal
- Bachelor's degree in Business, Marketing, Management, or related fields.
- Minimum 5 years of experience in field sales or key account management, preferably within the FMCG industry.
- Proven experience managing field teams and delivering results in the Off Trade channel (modern/traditional retail).
- Strong leadership and people management skills, with ability to drive performance in a structured and motivating way.
- Excellent understanding of retail dynamics, customer expectations, and point-of-sale execution.
- Strong analytical mindset and proficiency with reporting/CRM tools.
- Fluent in Portuguese; English proficiency at intermediate level (B1 or higher).
- Valid driving license and availability to travel nationally.
- Eligible to work in Portugal (mandatory).
Vantagens
This is a high-impact leadership opportunity in a dynamic FMCG environment, offering strong visibility within the organization and the chance to shape in-market execution across key retail partners.