Media Planner
Company: Blend360
Experience: 5-7 years
Industry: Financial Services
Compensation: €30,360 to €40,000 per year GROSS, (not Net).
This is a Standalone Rate. There is no "Package".
Other Compensation: No Bonuses. However, we Do pay all benefits, health insurance, severance and PTO that are mandated by Portuguese/EU law.
Language Requirements: Must be proficient in spoken English, Portuguese and Spanish (All 3 are mandatory)
Start: Must be able to start in 2-4 weeks. No Notice Periods.
Location: 100% Remote, but must be able to visit the office in Lisbon when needed.
About Blend360
Blend360 is a premier professional services firm specializing in Data Science, Analytics, Digital Marketing, AI, and Machine Learning. We partner with leading brands to drive business transformation through data-driven strategies and cutting-edge marketing solutions.
About the Role
We are seeking a highly analytical and strategic Media Planner to support a financial services client. The ideal candidate will have deep expertise in media strategy, audience segmentation, and performance optimization across digital and traditional media channels. This role requires a strong foundation in data-driven media planning, measurement, and attribution modeling to maximize campaign impact and drive customer acquisition, engagement, and retention.
Key Responsibilities Media Strategy & Planning
* Develop integrated media strategies for credit card products and financial services, ensuring alignment with business objectives and customer acquisition goals.
* Build data-driven media plans using audience insights, market trends, and competitive benchmarking.
* Define optimal channel mix across programmatic, paid search, paid social, display, OTT, direct partnerships, and traditional channels (TV, print, OOH, radio).
* Collaborate with internal analytics and data science teams to incorporate predictive modeling and machine learning insights into media planning.
Audience Targeting & Segmentation
* Leverage first-party, third-party, and behavioral data to build precise audience segments for customer acquisition, cross-sell, and retention strategies.
* Implement lookalike modeling, retargeting strategies, and contextual targeting to improve conversion rates and engagement.
* Partner with CRM, marketing automation, and personalization teams to develop cohesive omnichannel messaging strategies.
Media Buying & Execution
* Oversee media investment across Google Ads, Meta, LinkedIn, The Trade Desk, and DSPs, ensuring cost-efficient performance.
* Manage financial services compliance requirements related to ad placements, disclosures, and targeting restrictions.
* Collaborate with creative teams to align ad formats, messaging, and landing pages with media strategies.
* Stay updated on ad tech, privacy regulations (CCPA, GDPR), and cookie deprecation trends to adapt targeting strategies.
Performance Optimization & Measurement
* Define KPIs and performance benchmarks specific to credit card customer journeys (e.g., cost per acquisition (CPA), lifetime value (LTV), return on ad spend (ROAS), and net new customer growth).
* Conduct A/B testing, lift studies, and incrementality testing to refine media effectiveness.
* Partner with data science teams to develop multi-touch attribution (MTA) and marketing mix modeling (MMM) for more precise media allocation.
* Use analytics platforms (Google Analytics, Adobe Analytics, Tableau, Power BI) to report on media performance, spend efficiency, and customer impact.
Qualifications
* 5-7 years of experience in media planning, digital marketing, or performance marketing, ideally within financial services, fintech, or credit cards.
* Proven expertise in cross-channel media planning, audience segmentation, and performance analytics.
* Strong understanding of financial services compliance in media (Reg Z, UDAAP, etc.).
* Experience with DSPs, ad servers, programmatic platforms, and data clean rooms
* (Google Ads, Meta, DV360, The Trade Desk, LiveRamp, Experian, etc.).
* Knowledge of marketing analytics, attribution modeling (MTA, MMM), and first-party
* data strategies.
* Strong proficiency in Google Analytics, Adobe Analytics, Excel, SQL, or Tableau for
* reporting and insights.
* Excellent communication skills and ability to collaborate with cross-functional teams.