Digital Performance & Analytics Specialist
?? Hybrid – Lisbon (2x per week onsite)
?? Global Beverages Company
??
Role overview:
We're looking for a
Digital Performance & Analytics Specialist
to join a global beverages organization, focused on
marketing implementation, eCommerce tracking, and digital performance across B2C (and some B2B) environments
.
This is a hands-on role, combining analytics with execution, where you'll own tracking architecture, data reliability, and performance insights across multiple markets.
??
What you'll be doing:
??? Lead
end-to-end tracking implementation via Google Tag Manager
(scripts, pixels, customer events).
?? Implement and optimize
eCommerce tracking
across platforms like Shopify, Magento, and Salesforce.
?? Design and manage
Data Layer structures
, ensuring scalable and accurate data collection.
?? Drive
SEO initiatives (Search Console & Bing)
to improve global organic performance.
?? Analyze
user behavior (Hotjar), attribution (UTMs, pixels)
and digital performance across channels.
?? Build dashboards in
Looker Studio / Power BI
and support experimentation (A/B testing).
?? Collaborate closely with Marketing, Product, Tech, and CX teams in a global setup.
?? Promote a
data-driven culture
, enabling teams to leverage insights for better decisions.
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What we're looking for:
?? 3+ years of experience in
digital analytics, marketing implementation, or performance marketing
.
Strong hands-on experience with:
• Google Analytics 4 (GA4 / GA360) ??
• Google Tag Manager ??
• Data Layer & eCommerce tracking ??
• Looker Studio / Power BI ??
• SEO tools (Search Console, Bing) ??
• A/B Testing & experimentation ??
Nice to have:
• Experience with Shopify, Magento, Salesforce Commerce Cloud
• Knowledge of BigQuery, Google Cloud, SQL
• Exposure to paid media tracking (Google Ads, Meta, LinkedIn)
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Why this role stands out:
? Strong ownership of tracking architecture and marketing data.
? Direct impact on eCommerce performance, SEO growth, and digital strategy.
? International environment within a leading global beverages group.
?? If this sounds like your next step, feel free to apply or reach out to discuss the opportunity.