P About Us: p UHM (United Hospitality Management) is a progressive hospitality company committed to fostering wellness and holistic health.
We aim to inspire individuals to live healthier, more balanced lives through our premium wellness services and products.
We are seeking a passionate and proactive Marketing Manager to lead and drive marketing strategies for our key wellness brands: Serenity, Active by Serenity, and Pure.
/pp Job Overview: /pp The Marketing Manager is responsible for developing and executing integrated marketing strategies across Serenity – The Art of Wellbeing and its sub-brands Active by Serenity and Pure.
/pp This role drives brand awareness, engagement, and revenue growth, ensuring a strong and consistent brand presence while adapting strategies to each sub-brand#39;s positioning, audience, and commercial objectives.
/pp The position requires a balance between strategic thinking and hands-on execution, with a strong focus on digital marketing, PR, email marketing, and brand management, while embodying the values of wellbeing and holistic living.
/pp Key Responsibilities: /pp Brand Strategy Positioning /pulli Develop and implement integrated marketing strategies across Serenity, Active, and Pure /lili Ensure clear positioning and differentiation of each sub-brand while maximizing synergies /lili Act as brand guardian, ensuring consistency in tone of voice, storytelling, and visual identity /lili Build and manage annual marketing plans and campaign calendars /lili Coordinate the production of offline marketing materials (brochures, signage, menus, presentations, and promotional assets).
/li /ulp Digital Marketing Performance /pulli Plan, execute, and optimize digital campaigns across platforms (Google, Meta, etc.) /lili Manage website performance, SEO, and user experience across all brands /lili Monitor KPIs (traffic, conversion, ROI) and adjust strategies accordingly /lili Collaborate with digital agencies and partners /li /ulp Email Marketing CRM /pulli Develop and execute email marketing strategies (newsletters, automations, campaigns) /lili Segment audiences and personalize communication to increase engagement and retention /lili Manage CRM tools and customer lifecycle strategies /li /ulp Content Social Media /pulli Define and oversee content strategies aligned with wellbeing trends and brand identity /lili Manage social media presence, ensuring engaging and community-driven content /lili Collaborate with creators, influencers, and wellness advocates /lili Ensure consistency and quality across all digital platforms /li /ulp PR, Partnerships Brand Visibility /pulli Develop and execute PR strategies to enhance brand awareness and credibility, including press releases, media content, and editorial materials.
/lili Build and maintain maintain relationships with PR agencies, media, influencers, and wellness partners /lili Identify and activate strategic partnerships within the wellbeing ecosystem /lili Coordinate brand presence in events, activations, and collaborations /li /ulp Analytics Reporting /pulli Monitor performance metrics and produce regular reports on marketing activities /lili Use data-driven insights to optimize campaigns and support decision-making /lili Track market trends and competitor activity in the wellbeing and lifestyle space /li /ulp Cross-functional Collaboration /pulli Work closely with operations, product, and experience teams to ensure brand alignment /lili Support activations, launches, and customer experience initiatives /lili Act as key wellness marketing advisor for internal stakeholders /li /ulp Budget Resource Management /pulli Plan, manage, and monitor marketing budgets /lili Ensure efficient allocation of resources and strong ROI /lili Coordinate external agencies, freelancers, and partners /li /ulp Requirements: /pulli University degree in Marketing, Communication, Digital Media, or related field.
/lili3–5 years#39; experience in digital and brand marketing (preferably in hospitality or luxury sector).
/lili Knowledge of paid media (Google, Meta), SEO tools, content platforms.
/lili Fluency in English and Portuguese.
/lili Proficiency in analytics platforms (Google/Adobe Analytics).
/lili Familiarity with CMS, e-mail marketing and CRM platforms, Adobe Suite, Canva or similar.
/li /ulp Benefits: /pulli Work with leading wellness brands in a growing industry.
/lili Collaborative environment and a beautiful location in Albufeira, Algarve.
/lili Competitive salary and benefits.
/li /ulp If you are a results-driven marketing manager with a passion for wellness, we#39;d love to hear from you!
Apply now and be a part of our mission to inspire healthier lives.
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