We are looking for a highly motivated and results-driven Marketing Specialist to join Syone. This is an excellent opportunity to work in a fast-paced environment and contribute directly to the company's growth.
What you'll do:
* Execute marketing strategies and campaigns to drive brand awareness and lead generation
* Work closely with the Sales team to qualify MQLs and support conversion into SQLs
* Interview internal stakeholders and clients to develop compelling case studies
* Support all aspects of digital marketing, including website management, SEO, SEM, social media, and content
* Plan and execute marketing automation and email campaigns, ensuring effective lead nurturing
* Collaborate with cross-functional teams (Sales and People Experience) to ensure strategic alignment
* Develop and execute employer branding initiatives in collaboration with HR
What you'll need to bring:
* Minimum of 3 years of experience in B2B marketing, preferably within the IT sector
* Proven experience delivering successful marketing strategies and campaigns
* Strong understanding of digital marketing channels, marketing automation, and analytics
Tools & Technology:
* Marketing Automation & CRM: HubSpot (mandatory)
* Digital Marketing & Analytics: Google Search Console, Google Ads, Google Analytics
* Social Media Management: Meta Business Suite, Sprout Social, or Buffer
* Content Management & Creation: HubSpot or WordPress; Canva, Adobe Creative Suite, Microsoft Office, or Figma
* Project Management: Trello, Notion, ClickUp, or similar tools
* Excellent written and verbal communication skills
* Strong organizational and time-management abilities
* Fluency in English and Portuguese
* Bachelor's degree in Marketing, Communications, Business, or a related field