About the CompanyRelay Commerce is an e-commerce enablement platform offering scaling solutions across personalized messaging, social commerce, and customer retention, helping merchants navigate the rapidly evolving digital landscape with a comprehensive suite of tools. The Relay suite of solutions currently drives more than $1 billion in aggregate incremental gross merchandise volume for more than 35,000 merchants.Relay ecosystem currently consists of seven software products that accelerate merchant revenue growth through email marketing automation, on-page conversion optimization, user generated content management, retention analytics and subscription management. Relay's suite of products are established as key revenue generation tools for innovative e-commerce merchants worldwide.About the Messaging DivisionFomo is the original Social Proof app that aims to improve online store conversion rates. Fomo integrates with many e-commerce platforms: Shopify, Woo Commerce, Big Commerce, Wix, Squarespace and more. It's also popular with online course sellers and other Saa S companies.Sales Pop is a Shopify-exclusive application designed to enhance on-site engagement. The platform combines real-time social proof notifications with interactive brand story popups, allowing merchants to display activity and communicate their narrative directly to shoppers.Smartrmail is an AI enabled email marketing platform for ecommerce. It has direct integrations with Shopify, Bigshopify, and Neto. Smartrmail gives you all the email tools your store needs to get more sales. Smartr Mail also provides merchants with in-house managed email marketing services for brands looking to scale beyond do it yourself email marketing.About the Role:We are seeking a commercially driven and strategically minded General Manager to lead our Messaging division, comprised of 3 high-growth B2 B Saa S products serving the e-commerce ecosystem. We are looking for a builder-operator who can drive innovation to our legacy portfolio while aggressively architecting the next generation of Agentic Messaging products.The GM will have ownership of divisional performance, including revenue, profitability, product direction, and operational execution. This leader will oversee cross-functional teams including Sales, Marketing, Customer Success, and Product, and will be responsible for aligning strategy and execution to drive sustainable revenue growth.This role requires a hands-on operator who can balance strategic leadership with operational discipline and accountability for results. The ideal candidate brings strong B2 B Saa S experience, deep familiarity with the e-commerce ecosystem (Shopify and related platforms), and experience managing middle managers across multiple functions.ResponsibilitiesStrategic LeadershipImmediately audit and stabilize the MRR of Fomo, Sales Pop, and Smartrmail, ensuring the legacy portfolio remains flat or growing.Lead the transition of Messaging from legacy Saa S to Agentic products, leveraging agents to automate merchant workflows.Isolate and target high-quality merchants ($5 M–$500 M GMV), tailoring product roadmaps to solve enterprise-level merchant problems.New Product InnovationLead the "Zero-to-One" journey for new agentic product lines, moving from initial hypothesis to validated buyer intent in 2-week cycles.Oversee a fast-track innovation lab to build, test, and kill (or scale) new AI messaging tools based on real-time customer feedback.Define pricing, packaging, and positioning for new product lines to maximize revenue and adoption.Revenue Ownership & ForecastingOwn full P&L for the Messaging division.Drive predictable revenue growth aligned with annual budgets and forecasts.Partner with Finance to build and manage forecasts, pipeline visibility, and performance tracking.Implement strategies to improve conversion, retention, ARPU, and expansion revenue.Operational OversightEnsure operational excellence across Sales, Marketing, CS, and Product.Drive cross-functional alignment and eliminate silos.Improve reporting visibility and decision-making cadence.Build scalable processes across teams.Team LeadershipDirectly manage functional leaders across Sales, Marketing, Customer Success, and Product.Lead and develop middle managers across departments.Provide clear direction, accountability, and coaching.Build a performance-oriented culture rooted in ownership and outcomes.Ensure hiring and talent development aligns with growth strategy.Customer & Market FocusMaintain a strong understanding of customer needs and market trends.Identify gaps in product-market fit and drive solutions.Strengthen relationships within the e-commerce ecosystem.Essential Requirements8+ years of experience in B2 B Saa S, with significant exposure to martech, and a proven track record in Product Management or General Management.Demonstrated ability to take legacy product lines, stabilize declining revenue, and successfully pivot them into new market categories.Deep experience in the "Zero-to-One" phase—isolating customer segments, validating pain points, and launching new product lines from scratch.Expert-level understanding of the Shopify ecosystem and the needs of merchants doing $5 M to $500 M in annual GMV.Experience leading multi-product portfolios or product lines.Proven experience managing middle managers across multiple functions (Sales, Marketing, Customer Success, Product).Strong understanding of the e-commerce ecosystem, particularly platforms such as Shopify, Big Commerce, Woo Commerce, or similar.Track record of driving revenue growth in a Saa S environment, including pipeline development, retention, and expansion.Experience building and managing revenue forecasts and operational plans.Ability to align cross-functional teams around clear strategic priorities and measurable outcomes.Experience working with globally distributed or remote teams.Strong familiarity with LLMs, agentic workflows (n8n, Gumloop, or similar), and how AI is disrupting traditional Mar Tech and commerce operations.Preferred RequirementsPrior experience as a Founder, Co-founder, or "Intrapreneur" within a larger Saa S organization.Background in Growth Engineering or technical product leadership. Experience building partner or ecosystem-driven growth strategies.Experience working with Shopify ecosystem partners, agencies, or app marketplaces.Sales and Marketing proficiency.Multilingual capabilities or experience working with international markets.What Success Looks Like (First ***** Months)Clear divisional strategy defined and executed.Revenue targets met or exceeded.Predictable pipeline and forecast accuracy.Improved cross-functional alignment.Measurable improvement in retention and expansion revenue.High-performing management team with strong accountability.Operational dashboards providing full visibility into the health of the business units.Hiring ProcessRecruiter ScreenFirst Round Interview with Hiring ManagerSecond Round InterviewFinal Panel InterviewReferencesOfferBenefits & PerksFlexible Time OffPublic Holidays OffPaid Parental LeaveWork From Home StipendTherapy/Mental Health ReimbursementCo-working Space AllowanceLearning ResourcesReferral Bonus ProgramIf you're a results-driven marketing leader who thrives in a generalist role and loves turning strategy into execution within a small but nimble team, we'd love to hear from you!Relay Commerce is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.