We're seeking an experienced professional to spearhead our global digital marketing efforts.
As a senior marketing expert, you'll be responsible for building and executing a comprehensive digital strategy that drives brand presence, generates leads, and boosts traffic across various digital platforms.
You will:
* Develop and execute multi-channel digital campaigns with measurable ROI.
* Oversee the development of high-impact content including blogs, social media posts, newsletters, case studies, and whitepapers.
* Leverage advanced SEO strategies to enhance our organic presence and improve search engine rankings.
* Collaborate with cross-functional teams to align messaging and pipeline goals.
* Analyze performance metrics using tools like GA4, Pipedrive, Search Console, and SEMrush.
This role requires strong analytical and problem-solving skills, as well as excellent communication and project management abilities.
You will thrive in this position if you have:
* A degree in Marketing, Communications, or a related field.
* 3+ years of experience in digital marketing, preferably in B2B tech or IT services.
* A proven track record of success in building and optimizing digital campaigns.
* Expertise in tools like Google Ads, LinkedIn Ads, Meta Ads Manager, WordPress, GA4, SEMrush, Canva, and similar software.
* Strong copywriting and storytelling skills with a keen eye for detail and design.
* A data-driven mindset with a deep understanding of performance marketing and analytics.
* Self-motivation, proactivity, and comfort working in an agile environment.
Key Responsibilities
1. Digital Strategy & Growth
* Develop and execute a full-funnel digital marketing strategy tailored to our B2B tech services.
* Launch and manage performance campaigns across Google, LinkedIn, Meta, and other key platforms.
2. Lead Generation & Conversion
* Design and optimize conversion funnels to drive sales-qualified leads for enterprise clients and technical recruitment projects.
* Work cross-functionally with Sales, Talent Acquisition, and Operations teams to align on messaging and pipeline goals.
3. Content & Brand Storytelling
* Create and oversee high-impact content—blogs, social posts, newsletters, case studies, whitepapers, and more.
* Ensure consistent brand voice, visual identity, and tone across all digital touchpoints.
4. SEO, SEM & Analytics
* Improve our organic presence through advanced SEO strategies (technical + content-based).
* Plan and execute paid search/display/social campaigns with a focus on ROI.
* Monitor KPIs and performance metrics using tools like GA4, Pipedrive, Search Console, and SEMrush.
5. Website Management & Optimization
* Oversee website strategy and updates (in collaboration with designers/devs) to ensure optimal UX, SEO, and lead capture.
* Run A/B tests and CRO experiments to improve landing page performance.
6. Partnerships, PR & Outreach
* Explore digital partnerships, guest posting, and backlink-building strategies to expand brand reach.