Sybilion builds AI-powered forecasting and decision-support for complex supply chains and industrial companies. We process trillions of market, climate, and trade signals to give procurement, supply chain, and finance teams the timing advantage they need to outsmart uncertainty.
We're hiring our first dedicated Marketing Generalist to own inbound end-to-end: positioning, website + SEO, conversion, distribution, and reporting.
Important: you don't need to be the primary writer/designer every day. You do need to be the person who decides what we should say, to whom, where, and why — then coordinates execution with internal SMEs and/or freelancers/agency.
What you'll own
• Inbound strategy: ICP segments, messaging, content pillars, priority bets
• Website + SEO: keyword strategy, topic roadmap, on-page foundations, working with our agency to ship pages that rank and convert
• Conversion: landing pages, CTAs, forms, lead magnets, simple A/B tests
• Content operations: ideation pipeline, briefs, calendar, quality control (you can write when it's faster, but you'll often coordinate creation)
• LinkedIn distribution: company page + key leaders, weekly cadence, formats, hooks, ghostwriting coordination
• Analytics & attribution: GA4, Search Console, HubSpot/CRM dashboards; report on traffic → demos → MQL/SQL → pipeline and turn insights into action
You might be a great fit if…
• 2–6 years in B2B inbound / demand gen / growth marketing (startup or high-ownership environment)
• Comfortable with technical topics (AI, data, supply chain, chemicals/materials, finance) and simplifying them
• Strong at prioritising, running projects, and shipping consistently
• Metrics-minded: funnels, conversion rates, attribution, testing
• Based in/near Porto and legally allowed to work in Portugal
Bonus points
• SaaS/AI/analytics or supply chain audience experience
• Hands-on with Ahrefs/SEMrush, GA4, Search Console, HubSpot, Webflow/WordPress
• Experience with lead magnets (checklists, one-pagers, calculators), webinars/events, partner co-marketing
• Can do lightweight visuals in Canva/Figma