PWe are looking for a strategic Digital Marketing Analytics Specialist to join our Global Digital Marketing team.
The ideal candidate will bring practical experience with global digital campaign analysis and data-driven insight generation.
This role will help shape and scale our Customer digital marketing analytics capabilities.
/ppYou will work cross-functionally with global and local marketing teams and media agencies to bring clarity to campaign performance, optimize investment, and connect marketing activity to business outcomes.
/ppbr/ppbProject Overview: /b /pulliWe are seeking an experienced and innovative Senior Strategic Digital Marketing Analytics Specialist to lead our global data-driven decision-making initiatives.
This role is ideal for a strategic thinker with a proven track record in creating and executing comprehensive analytics strategies that empower international brands.
/li /ulpbr/ppbRequirements: /b /pulli5-7+ years of experience in digital marketing analytics, with a focus on strategic analysis and insights; /liliAdvanced proficiency in analytics tools including Google Analytics (GA4), Google Tag Manager, and data visualization platforms (e.g., Qlik, Looker Studio, Tableau); /liliExtensive experience with digital marketing platforms across Social Media, Google Ads, Display, and Programmatic advertising; /liliStrong background in working with data platforms, lakes, and warehouses (e.g., Amazon Redshift, SnapLogic, Funnel.io, SuperMetrics, BigQuery, Salesforce, Datorama) /liliProven track record of translating complex data into actionable marketing strategies /liliBachelor's degree in Marketing, Data Science, or a related field; Master's degree preferred /liliExcellent communication and presentation skills in English, with the ability to convey technical concepts to non-technical audiences; /liliStrong project management, organizational, and interpersonal skills; /liliExperience in scoping, managing, and implementing advanced digital marketing analytics projects, particularly in marketing mix optimization and digital media performance optimization; /liliSolid understanding of how data analytics can drive business impact, with good intuition around advanced analytics and modeling techniques; /liliAbility to tell compelling stories using analytics outputs and data from various sources, linking insights to potential business impact; /li /ulp- Will be a plus: /pulliExperience in global or multi-market digital marketing analytics; /liliAdvanced knowledge of statistical analysis and predictive modeling techniques; /liliProficiency in programming languages such as R or Python for data analysis; /liliExperience with marketing automation platforms and CRM systems.
/li /ulpbr/ppbResponsibilities: /b /pp1.
Strategic Analytics Leadership: /pulliDevelop and implement Global Digital Marketing Analytics Data Strategy Roadmap; /liliIdentify and capitalize on emerging digital marketing trends and technologies; /liliProvide strategic insights to inform and enhance global digital marketing initiatives; /liliEngage with regional business owners and global Centers of Excellence to identify, scope, and define advanced analytics use cases; /li /ulp2.
Advanced Data Analysis and Visualization: /pulliConduct in-depth analysis of customer behavior, marketing performance, and web analytics; /liliCreate sophisticated dashboards and data visualizations to communicate complex insights; /liliDevelop and optimize attribution models to accurately measure campaign effectiveness; /liliCreate campaign and website performance reports; /li /ulp3.
Campaign Optimization and Performance Measurement: /pulliDesign and implement robust measurement strategies for digital campaigns and web properties, including tag management; /liliLead A/B testing initiatives and provide data-driven recommendations for optimization; /liliReview and test campaigns, analyzing key metrics to identify opportunities for performance improvement; /li /ulp4.
Cross-functional Collaboration and Communication: /pulliPresent analytical findings and strategic recommendations to colleagues, senior managers, and clients; /liliLead global initiatives to educate business teams in interpreting and using analytics; /liliIdentify data/system challenges and requirements to improve speed to insight and action; /li /ulp5 .
Technical Leadership and Innovation: /pulliSpearhead the adoption and integration of advanced analytics tools and methodologies; /liliLead the transition to and full utilization of GA4 and other next-generation analytics platforms; /liliExplore and implement machine learning and AI applications in marketing analytics.
/li /ulpbr/ppbWhat we offer: /b /pulli22 days of annual leave per year + 3 paid sick leaves; /liliFlexible working hours hybrid work model; /liliPermanent contract; /liliHealth Insurance (employee); /liliModern, well-equipped office in the centre of Porto; /liliIntellias Communities (Tech, Language Clubs, Sports, Books, Parents); /liliCoverflex benefits; /liliSnacks and drinks at the office; /liliAccess to discount platform.
/li /ulpbr/ppbWhy this position: /b /pulliYou will be part of great goal-oriented Digital Marketing team.
The opportunities to be part of a great journey and possibilities to work with modern GenAI tools will boost your career.
/li /ul