About the Role:
","
We are seeking a highly analytical and strategic Media Planner to support a financial services client. The ideal candidate will have deep expertise in media strategy, audience segmentation, and performance optimization across digital and traditional media channels. This role requires a strong foundation in data-driven media planning, measurement, and attribution modeling to maximize campaign impact and drive customer acquisition, engagement, and retention.
","
Key Responsibilities:
","
","
* Develop integrated media strategies for credit card products and financial services, ensuring alignment with business objectives and customer acquisition goals.
","
* Build data-driven media plans using audience insights, market trends, and competitive benchmarking.
","
* Define optimal channel mix across programmatic, paid search, paid social, display, OTT, direct partnerships, and traditional channels (TV, print, OOH, radio).
","
* Collaborate with internal analytics and data science teams to incorporate predictive modeling and machine learning insights into media planning.
","
","
Audience Targeting & Segmentation:
","
","
* Leverage first-party, third-party, and behavioral data to build precise audience segments for customer acquisition, cross-sell, and retention strategies.
","
* Implement lookalike modeling, retargeting strategies, and contextual targeting to improve conversion rates and engagement.
","
* Partner with CRM, marketing automation, and personalization teams to develop cohesive omnichannel messaging strategies.
","
","
Media Buying & Execution:
","
","
* Oversee media investment across Google Ads, Meta, LinkedIn, The Trade Desk, and DSPs, ensuring cost-efficient performance.
","
* Manage financial services compliance requirements related to ad placements, disclosures, and targeting restrictions.
","
* Collaborate with creative teams to align ad formats, messaging, and landing pages with media strategies.
","
* Stay updated on ad tech, privacy regulations (CCPA, GDPR), and cookie deprecation trends to adapt targeting strategies.
","
","
Performance Optimization & Measurement:
","
","
* Define KPIs and performance benchmarks specific to credit card customer journeys (e.g., cost per acquisition (CPA), lifetime value (LTV), return on ad spend (ROAS), and net new customer growth).
","
* Conduct A/B testing, lift studies, and incrementality testing to refine media effectiveness.
","
* Partner with data science teams to develop multi-touch attribution (MTA) and marketing mix modeling (MMM) for more precise media allocation.
","
* Use analytics platforms (Google Analytics, Adobe Analytics, Tableau, Power BI) to report on media performance, spend efficiency, and customer impact.
","
","
Qualifications:
","
","
* 5-7 years of experience in media planning, digital marketing, or performance marketing, ideally within financial services, fintech, or credit cards.
","
* Proven expertise in cross-channel media planning, audience segmentation, and performance analytics.
","
* Strong understanding of financial services compliance in media (Reg Z, UDAAP, etc.).
","
* Experience with DSPs, ad servers, programmatic platforms, and data clean rooms (Google Ads, Meta, DV360, The Trade Desk, LiveRamp, Experian, etc.).
","
* Knowledge of marketing analytics, attribution modeling (MTA, MMM), and first-party data strategies.
","
* Strong proficiency in Google Analytics, Adobe Analytics, Excel, SQL, or Tableau for reporting and insights.
","
* Excellent communication skills and ability to collaborate with cross-functional teams.
","
","
About Blend360:
","
We partner with leading brands to drive business transformation through data-driven strategies and cutting-edge marketing solutions.
","
About the Company:
","
This is not part of the job description.
","
Additional Information:
","
This is also not part of the job description.
",],