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Traffic Acquisition Manager @ Therascience
You will be responsible for managing, optimizing, and scaling paid marketing campaigns across various channels including Affiliation, SEM, paid social, and display. Your focus will be on increasing customer acquisition and driving strategic growth in the European market.
1. Plan and execute digital acquisition activities using ad platforms, including display advertising, PPC, programmatic, affiliation programs, and social media.
2. Manage budgets and campaigns across platforms such as Google Ads, Meta Ads, and Native Ads to ensure maximum efficiency.
3. Optimize key traffic metrics by monitoring CPA, CTR, and conversion rates.
4. Continuously monitor performance against forecasts and adjust strategies accordingly.
5. Assess progress regularly, identify root causes of shortfalls, and implement corrective actions.
6. Develop and execute plans to close performance gaps and meet targets.
7. Manage paid media budgets and monitor financial performance.
8. Prepare reports to summarize campaign results and provide strategic insights and recommendations.
9. Collaborate with cross-functional teams, including design, content, and acquisition, to maximize campaign effectiveness.
10. Stay up-to-date with latest growth marketing trends and techniques, and implement them as appropriate.
Requirements:
* Near-native fluency in French, both written and spoken.
* Prior experience in a similar role with a proven track record of growth, including measurable user acquisition and improvements in ROI and CPA.
* Expertise in tracking and analyzing advertising performance.
* Strong attention to detail and a structured approach.
* Excellent analytical skills to leverage metrics and consumer behavior trends.
* Problem-solving skills and common sense.
* Eagerness to learn new tools and techniques.
* Familiarity with health products and e-commerce is a plus.
The Company:
For over 25 years, Therascience Group has developed and marketed health supplements, herbal medicines, dietary products for weight management and energy products for athletes. Headquartered in Monaco, the company has expanded across Europe.
Workplace & Benefits:
Hybrid work environment, with benefits including a meal allowance of 200€ per month (Coverflex) and basic health insurance.
Locations:
* Porto
* Barcelona
* Paris
* London
London Address: 19 Margaret Street, 2nd Floor, W1W 8RR
Additional Information:
Applicants agree to the Terms and Conditions and Privacy Policy. Your information will be used in accordance with these policies.
* Personality test (internal hiring or evolution process)
* Creation and management of job offers
* Emailing & newsletter management
* Design and customization of email communications
* Management of email campaigns
* Development of mailing automation schemes
* Creation of employer brand platform
* Landing page development
* Proposal and development of templates
* Development of the career page and intranet
* Content creation to enhance business presence
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