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Brand manager specialty care

Lisboa
492 Glaxosmithkline - Produtos Farmaceuticos, Limitada
Brand manager
Anunciada dia 23 março
Descrição

Position Summary You will lead the local brand strategy and execution for a key therapeutic area in Portugal.
You will work closely with cross-functional colleagues across Medical, Market Access, Sales and external agencies.
We value people who think strategically, act with integrity and put patients first.
This role offers strong growth, visible impact on public health, and the chance to unite science, technology and talent to get ahead of disease together.
This role will provide YOU the opportunity to lead key activities to progress YOUR career.
These responsibilities include some of the following: Translate global and regional strategy into clear local marketing and launch plans that drive brand performance and patient impact.
Plan and deliver integrated campaigns across channels, including digital, events and sales enablement.
Manage brand budget, contribute to annual planning and support P able to use data to inform decisions and measure impact.
Experience managing budgets, agency partners or end-to-end project delivery.
Preferred Qualification If you have the following characteristics, it would be a plus: Experience specifically hospital, specialty care or public health environments.
Familiarity with digital marketing, omnichannel campaigns and content management systems.
Experience working with medical affairs, market access or regulatory teams.
Track record of successful product launches or major campaign roll-outs.
Experience with promotional compliance systems and understanding of local healthcare regulations.
Previous experience in a multinational company or matrix environment.
Mindset and behaviours Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together.
We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive.
We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines.
We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most.
Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
Should you require any specific adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels.
GSK is an Equal Opportunity Employer.
This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site.
All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK.
The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK.
In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK.

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