Role mission
Lead the strategy and execution ofFacebook (Meta) AdsandGoogle Ads(Search, YouTube, Performance Max) to grow donor acquisition, increase recurring contributions, and amplify Wikimedia's message across global markets.
Key responsibilities
Strategy & roadmap:Define market-by-market paid media strategy and a quarterly test-and-learn plan aligned to fundraising and awareness goals.
Budget ownership:Forecast, pace, and optimize large multi-country budgets towardCPA/CPD, ROAS, and LTV:CACtargets.
World-class operations:Build clean account structures; brand/non-brand strategy; audience layering; creative iteration; feed hygiene; YouTube & PMax excellence.
Measurement & data:GA4, GTM, Enhanced Conversions/Consent Mode,Meta CAPI, UTM governance, server-side tracking; import offline/CRM donation data to optimize to value.
Experimentation:Design A/B and geo-lift/holdout tests; document the learning agenda and scale winners.
Brand safety & compliance:Uphold platform policies, privacy standards, and regional content/risk guidelines.
Team leadership:Coach channel leads/specialists; standardize processes, QA, and performance reviews.
Stakeholder communication:Translate complex performance data into clear narratives for executives, partners, and community stakeholders.
Qualifications
8+ years inperformance marketingwith proven results inFacebook & Google Adsacross multi-market programs (e-commerce, lead gen, or fundraising).
Track record managinglarge, multi-country budgetsand multilingual campaigns.
Deep experience withSmart Bidding (tROAS/tCPA), audience strategy, creative testing, YouTube & Performance Max.
Proficient withGA4, GTM, Looker Studio; bonus forSA360/CM360and server-side tracking.
Excellent leadership, stakeholder management, and English communication skills; comfortable workingremote and cross-timezone.
Nice to have: Nonprofit/fundraising experience, CRM/donation platforms, SQL/BigQuery.
Success metrics
Sustained reductions inCPA/CPD; increasedrecurring donorshare and LTV.
A statistically valid testing cadence with documented wins deployed globally.
High conversion-data accuracy and executive-ready reporting.
Strong stakeholder satisfaction and team engagement.
What we offer
Global mission and tangible social impact.
Remote-first, inclusive, values-driven culture.
Growth path toHead of Growth/Global Performance Lead.
Competitive, flexible compensation and benefits.