CRM Strategy & Customer LifecycleDesign and manage end-to-end CRM journeys across the customer lifecycleDefine customer segmentation based on behavior, geography, language, booking history, and preferences.Translate business objectives (conversion, retention, repeat bookings) into CRM strategies.Campaign Management & NewslettersPlan, build, and execute CRM campaignsCoordinate campaign timing, targeting, and messaging to maximize engagement and revenue.Ensure consistency and relevance across multiple countries and languages.Own the CRM calendar and ensure campaigns are aligned with commercial priorities.Automation & CRM ToolingManage and optimize the CRM platformBuild and maintain automated workflows triggered by user behavior and product events.Collaborate with product and tech teams to define and implement relevant CRM events.Ensure data quality, consent management, and deliverability best practices.Analytics & Performance OptimizationMonitor CRM performance using key metricsRun A/B tests onUse insights to continuously optimize CRM flows and campaigns.QualificationsExperience:1+ years of proven experience in CRM, lifecycle marketing, or email marketing, ideally in travel, hospitality, marketplace, or e-commerce.CRM Tools:Hands-on experience with CRM and automation platformsAnalytical Skills:Comfortable working with data, dashboards, and performance metrics.Customer-Centric Mindset:Strong understanding of customer journeys and relationship building.Languages:Fluent in English; knowledge of French or other European languages is a strong plus.Detail-Oriented:Organized, structured, and able to manage multiple campaigns and flows simultaneously.Passion for Travel & Wine:A genuine interest in wine culture, tourism, and premium experiences is highly desirable.#J-18808-Ljbffr