The Programming Specialist leads the programming of Owned (redbull.com & RedBull TV) and Managed 3rd party (TikTok, Facebook, Instagram, etc.) channels, along with community management across them. She/he develops and implements cross-platform programming strategies to support the organization’s marketing goals, driving brand engagement and word of mouth through targeted content at optimal times. This role requires industry knowledge across social, web, and emerging digital channels, with the ability to translate strategy into engaging stories that reach audiences at scale, providing ongoing value to the organization.
Responsibilities
Areas that play to your strengths
All responsibilities entrusted to you include:
* Defining content programming priorities and creating plans with the Media Network and Marketing teams, based on content performance and audience insights.
* Refining strategies for Owned and Managed channels, identifying potential partners, and establishing cohesive programming and release plans.
* Optimizing channel performance through scheduling, featuring, functionalities, and consumer journey enhancements.
* Briefing content needs to maximize platform-specific performance.
* Developing activation plans with Brand and Communications teams to increase content reach.
* Managing social media and community engagement, programming content for redbull.com and RedBull TV, and collaborating with Creator Marketing.
* Minimum of 3 years' experience in digital media management, including social media account management and website/app programming.
* Deep understanding of digital consumer behavior and trends, with the ability to drive online word of mouth.
* Strong communication skills and the ability to enhance digital knowledge within the organization.
* Knowledge of competitor activities and consumer behavior in media and FMCG contexts.
* Passion for the RedBull brand, content, and values, translating this into online engagement strategies.
* Excellent industry knowledge, analytical skills, and data-driven decision-making ability.
* Hands-on approach, capable of managing accounts directly when needed.
* Curious, creative, and open-minded attitude.
* Leadership, presentation, and motivation skills.
* Problem-solving and conflict resolution abilities.
* Willingness to travel 20-30%.
Join the Team
We want to see your personal style—share what motivates you and why you believe this opportunity fits you.
Apply now. We embrace diversity and are committed to equal opportunity employment, welcoming individuals of all backgrounds, identities, and abilities.
Programming Specialist
Apply now.
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About RedBull
Since 1987, RedBull has been energizing people and ideas, starting with the creation of the energy drink that launched a new product category.
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