Trade Marketing Role
Annual Trade Marketing plans are crucial in achieving business objectives and maximizing ROI. Developing effective brand and channel strategies is essential to drive market share, revenue, and operating income goals.
* Brand planning processes must be streamlined to cater to assigned customers and channels, ensuring aligned business outcomes.
* Enhance product visibility within existing categories by implementing targeted Trade Marketing initiatives.
* Evaluate the effectiveness of activities, plans, and materials developed by the department to detect new needs and areas for improvement.
* Strategic online platform planning and digital marketing campaign execution are critical in driving business growth.
* Market trend analysis, competitor activity monitoring, and customer insights enable tailored trade marketing approaches.