About Starweaver
Starweaver is building a next-generation AI-powered ecosystem focused on how people learn, upskill, and work. Our core platform, Journeybuilder, creates personalized learning and career pathways by integrating content, data, and real-world outcomes. Alongside this, we are developing complementary products like DesignPilot and Starweaver Analytics to support content creation, intelligence, and enterprise deployment at scale.
We operate at the intersection of content, technology, and distribution. With partnerships across global publishers, platforms, universities, and enterprises, we are rapidly expanding both our reach and capability. We are entering a key phase of growth, with strong early traction, active investor discussions, and large enterprise opportunities that can significantly scale the business.
Role Purpose
The Head of Marketing will drive growth, positioning, and market traction across Starweaver's ecosystem—focused primarily on Journeybuilder, and secondarily on content and distribution partnerships. This role is central to how we generate enterprise and university adoption, build strategic partnerships, and translate product capability into measurable revenue.
Beyond demand generation, this role will also lead Starweaver's external presence and credibility. This includes scaling our Meet the Gurus podcast, owning our global events strategy and execution, and building the personal brand of our Founder/CEO as a leading voice in AI, learning, and the future of work. The role requires both strategic thinking and hands-on execution, with a strong focus on delivering real pipeline, real partnerships, and real market impact.
Core Focus Areas
1. Journeybuilder Growth (Primary)
Drive B2B adoption across universities, enterprises, job portals, and institutional channels
Build and scale pipeline through outbound, inbound, partnerships, and channel marketing
Define and refine positioning, messaging, and use cases for different buyer segments
2. Content & Distribution Marketing
Attract and convert publishers, LMS platforms, aggregators, and distribution partners
Position Starweaver as a preferred monetisation and distribution partner
Translate content supply into scalable revenue across channels
3. Brand, Thought Leadership & External Presence
Build a clear, differentiated narrative for Starweaver in the market
Drive the Meet the Gurus podcast as a key brand and relationship engine
Lead personal branding for the Founder/CEO (content, speaking, visibility, positioning)
Strengthen credibility with enterprise clients, universities, and investors
4. Events & Strategic Engagement
Own end-to-end planning and execution of:
Starweaver-led events (e.g., AI in Professional Education, private executive dinners like ASU/GSV)
Participation in major global industry events
Use events as a core channel for pipeline generation, partnerships, and brand positioning
Ensure strong ROI and follow-through from all event activity
5. Demand Generation & Performance
Own pipeline generation and marketing-driven revenue
Build and scale multi-channel campaigns (digital, partnerships, direct outreach, events)
Track and optimise key metrics: pipeline, CAC, conversion, partner activation
6. Team & Capability Building
Start with a lean team and expand as results scale
Hire, coach, and lead a high-performing marketing function
Introduce structure, tools, and processes without slowing execution
************ Day Success Plan
First 30 Days – Discovery, Positioning & Quick Wins
Conduct full audit of:
Current marketing performance, channels, and pipeline
Journeybuilder positioning, messaging, and ICPs
Existing partnerships and distribution channels
Map priority segments:
Universities, enterprises, job portals
Publishers, LMS platforms, aggregators
Assess current:
Podcast performance and opportunity
Event pipeline and calendar
CEO brand positioning and presence
Identify immediate pipeline opportunities and quick wins
Align closely with Founder, Sales, and Product
Output:
Clear segmentation and priority targets
Refined messaging and positioning
Immediate pipeline opportunities
Initial roadmap for podcast, events, and CEO branding
60 Days – Execution & Market Activation
Launch targeted campaigns for:
Enterprise and university acquisition
Publisher and distribution partner onboarding
Build structured outbound and inbound engine
Relaunch or scale:
Meet the Gurus podcast (guests, distribution, amplification)
CEO personal brand (content, LinkedIn, speaking positioning)
Plan and execute upcoming events and strategic gatherings
Develop core marketing assets (decks, case studies, website improvements)
Establish performance tracking and reporting
Output:
Active pipeline across all key segments
Live campaigns generating traction
Podcast, events, and CEO brand initiatives in motion
90 Days – Scale What Works
Double down on highest-performing channels and segments
Strengthen partnership-driven growth (universities, platforms, publishers)
Build repeatable demand generation engine
Deliver high-impact events and maximise follow-through
Expand podcast reach and strategic guest pipeline
Begin hiring for key marketing roles
Output:
Consistent pipeline generation
Clear growth channels identified
Stronger market presence and visibility
Initial team expansion
180 Days – Build a Scalable Marketing Engine
Scale campaigns across geographies and segments
Establish Starweaver as a recognised player in:
AI-driven learning platforms
Content distribution and monetisation
Build a high-performing marketing team with defined functions
Position CEO as a visible industry voice through content, media, and events
Create a predictable, scalable pipeline engine aligned with revenue goals
Output:
Predictable pipeline and growth engine
Strong brand and market credibility
Scaled team and marketing infrastructure
Marketing as a core driver of revenue and valuation
What We're Looking For
Proven experience leading marketing in B2B SaaS, platforms, or EdTech
Strong track record of driving pipeline and revenue, not just awareness
Experience with enterprise, university, or platform ecosystems
Ability to build from scratch in a fast-moving, unstructured environment
Experience with content-led growth, events, or thought leadership is a strong plus
Comfortable operating at both strategy and execution levels
Clear thinker, strong communicator, commercially driven
Why This Role Matters
We are at an inflection point. The product is live, traction is building, and the opportunity is large.
Marketing will directly shape how fast—and how far—we scale.
This role offers real ownership, real visibility, and a direct impact on the company's growth, partnerships, and long-term value.