The Programming Specialist leads programming of Owned (redbull.com & RedBull TV) and Managed 3rd party (TikTok, Facebook, Instagram, etc.) channels, along with community management across these platforms. This role involves creating and implementing cross-platform programming strategies to support the organization’s marketing goals, driving brand engagement and word of mouth through targeted content at optimal times. The specialist brings industry knowledge across social, web, and emerging digital channels, translating strategy into engaging stories and delivering value to the organization.
Responsibilities
All the responsibilities we'll trust you with:
* Define content programming priorities and create plans with the Media Network and Marketing teams, based on content performance and audience insights.
* Refine strategies for Owned and Managed channels, identify potential partner channels, and develop holistic programming and release plans.
* Optimize channel performance through scheduling, featuring, functionalities, and consumer journey enhancements.
* Coordinate with Content team for specific content needs to maximize platform performance.
* Develop activation plans with Brand and Communications teams to maximize content reach.
* Manage social media and community engagement, program local redbull.com and RedBull TV, and collaborate with Creator Marketing.
* Minimum of 3 years of digital media management experience, including running social media accounts and programming websites/apps.
* Deep understanding of digital consumer behavior and trends, with the ability to drive online word of mouth.
* Strong communication skills and ability to elevate digital knowledge within the organization.
* Understanding of competitor activity and consumer behavior in media and FMCG sectors.
* Passion for RedBull brand, content, and values, translating this into online engagement.
* Excellent digital industry knowledge, analytical skills, and data-driven strategy development.
* Hands-on approach, capable of managing accounts when necessary.
* Curious, creative, and open-minded with leadership and motivational skills.
* Problem-solving and conflict resolution abilities.
* Willingness to travel 20-30%.
Join the Team
We want to see your personal style in your application—what motivates you and why you see this opportunity as your next step.
Apply now and join a diverse environment that values everyone’s potential, regardless of gender, race, religion, sexual orientation, origin, age, or disability. We aim to create an inclusive hiring process.
Programming Specialist
Apply now
Related Opportunities
Looking for something else? Select your country, city, or state...
About RedBull
Since 1987, RedBull has been inspiring people and ideas, starting from the development of the energy drink formula by Dietrich Mateschitz, launching a new product category.
#J-18808-Ljbffr