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Head of marketing (f/m/x)

Tomorrow University of Applied Sciences
Tesoureiro
Anunciada dia 22 março
Descrição

About The Company Tomorrow University: A Next-Generation University for Impactful Careers.Education is the most powerful lever for driving the transition to a sustainable society. That's why we've built a university dedicated to educating and empowering the change‐makers of tomorrow. We offer accredited degree programmes designed to equip learners with 21st‐century competencies while providing access to a world‐class network of experts to maximise their impact.As a remote‐first institution, we use technology and AI to enable flexible, personalised learning – accessible from anywhere in the world.We are proud to be the first EdTech start-up in Europe with a fully state‐recognised university licence and to be ranked among theTop 20 EdTech startups globally.Our Inspiration We believe that transforming education requires re‐thinking how we teach. At Tomorrow University, we move beyond the traditional, teacher‐centred approach and embrace a student‐centric learning model. Our goal is to equip learners with the essential skills and mindset needed to create global impact, supported by a vast network of change‐makers.Our Mission At Tomorrow University, we leveragescience and technologyto enhance learning while fostering a global community for continuous growth and impact. Our students learn byapplying their knowledge to real‐world challengesand engaging with world‐class educators, mentors, and partners from around the globe.Be aware that all of our positions are completely Remote but our working hours are Central European Time (+/- 2h) About The Role We are looking for a revenue‐driven Marketing Leader to scale Tomorrow University of Applied Sciences to the next stage of growth.You will take full ownership of our marketing engine across performance marketing, website & SEO, social media, CRM & lifecycle, and international agent partnerships. Your mandate is clear: turn positioning into pipeline, pipeline into enrollments, and marketing into measurable revenue growth.Tomorrow University is a state‐recognised, fully remote university focused on impactful careers at the intersection of sustainability, entrepreneurship, and technology. We are scaling revenue and building the leading AI‐native university in Europe. A key objective for this role is to strengthen our brand authority and increase the share of organic traffic.This is a strategic leadership position with direct accountability for growth, efficiency, and performance.You will report directly to the CEO and work in close partnership with Sales and Finance to build a unified revenue organisation.Your Main Tasks Will IncludeRevenue & Growth OwnershipOwn marketing‐attributed revenue, CAC, and pipeline contributionDefine and execute a scalable full‐funnel strategy from first touch to enrollmentAlign marketing and sales into a unified revenue engineBuild reliable forecasting and performance reportingBrand, Trust & Market AuthorityBuild Tomorrow University's brand as a credible and trusted institution in higher educationDevelop initiatives that strengthen academic credibility, employer recognition, and alumni success storiesIncrease visibility and authority of the university, its faculty, and its founders in key marketsDrive thought leadership and high‐quality storytelling that positions Tomorrow University as a category leaderStrengthen brand trust across website, social media, and external partnershipsChannel & Budget StrategyAllocate and optimise a multi seven‐figure annual marketing budgetDrive performance marketing across paid search and paid socialBuild and scale the international agent and affiliate channelOversee website strategy, SEO, and conversion optimisationIncrease the share of organic traffic through strong content, SEO, and brand‐driven demandLifecycle, Systems & OptimisationBuild and optimise CRM, nurturing, and lifecycle automationIntegrate AI and automation into marketing workflowsEstablish clear KPI ownership across the funnelDrive structured experimentation and CRO initiativesLeadership & Organisational DevelopmentLead and develop a multidisciplinary marketing teamSet clear priorities and performance standardsBuild a high‐accountability, data‐driven cultureEnsure strong cross‐functional collaboration with Sales and FinanceWhat We Are Looking ForGrowth & Commercial Expertise7+ years of experience in performance‐driven marketing leadership rolesProven track record of scaling revenue in digital, education, SaaS, or subscription‐based businessesStrong expertise in paid acquisition, funnel strategy, and lifecycle marketingExperience managing and optimising multi‐million euro marketing budgetsDemonstrated success improving conversion rates, scaling demand, and lowering CACStrong understanding of how brand, organic growth, and performance marketing work together to drive sustainable revenueBrand, Trust & Strategic ThinkingExperience building and scaling a strong brand that drives credibility and demandAbility to strengthen trust, reputation, and authority in competitive marketsExperience developing thought leadership, storytelling, and brand positioning strategiesAbility to translate positioning and brand strategy into measurable growth outcomesStrong understanding of organic growth, SEO, and brand‐driven demand generationAnalytical & Systems ThinkingStrong analytical mindset and comfort with forecasting and marketing performance metricsExperience building structured reporting, dashboards, and KPI systemsAbility to diagnose funnel bottlenecks and prioritise high‐impact initiativesData‐driven decision‐making approach combined with strong business judgmentLeadership & ExecutionExperience leading and developing multidisciplinary marketing teamsAbility to build clear ownership across channels, funnel stages, and marketsClear communication, prioritisation, and decision‐making skillsAbility to balance strategic thinking with hands‐on executionStrong ownership mentality and results orientationInternational & Innovation MindsetExperience in multi‐market or international growth environmentsEntrepreneurial mindset with high ambition and strong execution focusInterest in AI‐native marketing systems, automation, and modern growth practicesPassion for building a mission‐driven education company and scaling its global impactWhat Matters To UsOwnership & Independence – You take initiative and get things doneCollaborative Mindset – You enjoy working across teams and disciplinesClear & Thoughtful Communication – You know how to adapt your message to different audiencesIntegrity, Curiosity & Growth – You're honest, open‐minded, and always looking to learnProactivity & Drive – You bring energy and momentum to your workCommitment to Execution – You don't just dream big—you make things happenPassion for Sustainability, Entrepreneurship & Technology – You care deeply about building a better futurePerks & Benefits Work from anywhere, anytime Our flexible work culture gives you the freedom to design your day. Need a change of scenery? We offer a co‐working budget so you can connect and collaborate wherever you are.Grow with us At Tomorrow University, we foster lifelong learning. You'll have access to our innovative programmes and be part of a culture that encourages continuous growth, personally and professionally.Travel the world together Twice a year, we bring the whole team together for a week‐long Workation somewhere in Europe, think bonding, brainstorming, and big ideas in beautiful places.Time to recharge You'll get25 vacation daysper year, plus public holidays based on your location.Ready to shape the future of education and make an impact? Join us and help reimagine how we learn, grow, and build a better tomorrow.At Tomorrow University, we believe in your potential, not your paperwork. Degrees are great, but yourdrivematters even more#J-18808-Ljbffr

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